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Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh; Dash, Satyabhusan; Mishra, Abhishek; … - In: The journal of business & industrial marketing 39 (2024) 2, pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
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Relationship quality between small and medium-sized enterprise partners during threatening times : the role of contact frequency and social exchanges
Trapp, N. Leila; Jørgensen, Poul Erik Flyvholm; … - In: Journal of business-to-business marketing 30 (2023) 2, pp. 187-200
Persistent link: https://www.econbiz.de/10014290391
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The dark side of channel rewards for observer distributors : a social comparison perspective
Zeng, Fue; Huang, Ying; Xiao, Zhenxin; Wang, Cheng Lu; … - In: Journal of business research : JBR 132 (2021), pp. 441-452
Persistent link: https://www.econbiz.de/10012581684
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4 Relationships
Johannessen, Jon-Arild - 2021
Persistent link: https://www.econbiz.de/10015087448
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Key-Account-Controlling im Marketing für Industriegüter
Baguhl, Olaf - 2004
Persistent link: https://www.econbiz.de/10002102956
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Interlocking networks within and between firms : implications for developing effective solutions
Murtha, Brian R.; Bharadwaj, Sundar S.; Van Den Bulte, … - 2011
Persistent link: https://www.econbiz.de/10009376797
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The impact of social networking and learning orientation on performance
Pesämaa, Ossi; Shoham, Aviv; Khan, Muhammad Lal; … - In: Journal of global marketing 28 (2015) 2, pp. 113-131
Persistent link: https://www.econbiz.de/10011284955
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Analyzing business-to-business relationships in an Arab context
Berger, Ron; Silbiger, Avi; Herstein, Ram; Barnes, … - In: Journal of world business : JWB 50 (2015) 3, pp. 454-464
Persistent link: https://www.econbiz.de/10011333385
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New business client acquisition using social networking sites
Kazienko, Przemyslaw; Szozda, Natalia; Filipowski, Tomasz; … - In: Electronic markets : the international journal on … 23 (2013) 2, pp. 93-103
Persistent link: https://www.econbiz.de/10009750451
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Supplier's internal communication network during the project sales process
Ryynänen, Harri; Jalkala, Anne; Salminen, Risto T. - In: Project management journal : PMJ 44 (2013) 3, pp. 5-20
Persistent link: https://www.econbiz.de/10009760546