Sinkovics, Noemi; Sinkovics, Rudolf R.; Yamin, Mo - In: International Business Review 23 (2014) 4, pp. 692-707
This paper presents an exploratory study of how social value creation and business models may be interrelated in the context of the bottom of the pyramid (BOP) business formation. We develop our analysis around five case studies of actual businesses set up in rural India by people in the BOP. We...