Chandon, Pierre; Smith, Ronn J.; Morwitz, Vicki G.; … - In: Journal of Consumer Research 38 (2011) 3, pp. 420-420
Does asking people about their future behavior increase or decrease the likelihood that they will repeat their past behavior? In two laboratory and two field experiments, we find that behavior prediction strengthens behavior repetition, making people more likely to do what they normally do, when...
