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Intense Group Behavior and Brand Negativity : Comparing Rivalry in Politics, Religion, and Sport
Havard, Cody T. - 2023
investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of …
Persistent link: https://www.econbiz.de/10013504737
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Love thinketh no evil : mediation role of brand love on consumer religiosity and consumer forgiveness in Tanzanian Islamic banking
Amani, David - In: Journal of Islamic marketing 15 (2024) 4, pp. 1035-1053
Persistent link: https://www.econbiz.de/10014520801
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Can nationalism and religious approaches be harmonized? : three-way interaction effects on small business consumer brand identification
Fachrurazi; Silalahi, Sahat Aditua Fandhitya; Fauziah - In: Cogent business & management 11 (2024) 1, pp. 1-15
Religion and nationalism are two of the prominent individual identities which can signify the consumers' emotional …
Persistent link: https://www.econbiz.de/10014529060
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How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.; Arli, Denni; Septianto, Felix - In: Journal of business ethics : JBE 193 (2024) 1, pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
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Religion in consumer society : brands, consumers and markets
Gauthier, Francois (contributor);  … - 2016
Persistent link: https://www.econbiz.de/10015067827
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The influence of religious beliefs on Islamic brand love, happiness, and intention to travel : a qualitative approach
Yousef, Waleed Yahya; Yousif, Maisam - In: Corporate Branding in Logistics and Transportation : …, (pp. 187-195). 2024
Persistent link: https://www.econbiz.de/10014536317
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MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin; Rose, Susan; Wilkins, Stephen; … - In: International marketing review 34 (2017) 6, pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
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Religiosity and consumers' use of product information source among Korean consumers : an exploratory research
Choi, Youngtae; Kale, Rahul; Shin, Jongkuk - In: International journal of consumer studies 34 (2010) 1, pp. 61-68
Persistent link: https://www.econbiz.de/10003938975
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Religion, religiosity, and South Korean consumer switching behaviors
Choi, Youngtae - In: Journal of consumer behaviour : an international … 9 (2010) 3, pp. 157-171
Persistent link: https://www.econbiz.de/10003991728
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Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Merchant, Altaf; Rose, Gregory; Martin, Drew; Choi, Sunmee - In: Journal of business research : JBR 74 (2017), pp. 113-119
Persistent link: https://www.econbiz.de/10011675412