Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cultural adaptation models amo...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
6
Internet marketing
6
Online-Marketing
6
Werbung
6
Social Web
5
Social web
5
Consumer behaviour
4
Konsumentenverhalten
4
Advertising effects
3
Viral marketing
3
Virales Marketing
3
Werbewirkung
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Sponsoring
2
Sponsorship
2
Sport event
2
Sportmarketing
2
Sports marketing
2
Sportveranstaltung
2
Advertising planning
1
Außenwerbung
1
Brasilien
1
Brazil
1
Cause-Related Marketing
1
Cause-related marketing
1
Cognition
1
Comparison
1
Corporate reputation
1
Digital signage
1
Digitalisierung
1
Digitization
1
Einzelhandel
1
Firmenimage
1
Interdependent preferences
1
Kognition
1
Market segmentation
1
Marktsegmentierung
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
23
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatzsammlung
1
research-article
1
Language
All
English
13
Undetermined
11
Author
All
Cho, Chang-Hoan
20
Cho, Chang-hoan
4
Lee, Heejun
3
Park, Jin Seong
3
Cheon, Hongsik
2
Ko, Hanjun
2
Lee, Hyung Seok
2
Roberts, Marilyn S.
2
Cheon, Hongsik John
1
Choi, Jungin
1
Heo, Jun
1
Jong Woo Jun
1
Khang, Hyoungkoo
1
Kwon, Hyuck Joon
1
Lee, Heejung
1
Lee, Hyung-Seok
1
Lee, Jung-Gyo
1
Morris, Jon D.
1
Sung, Yoon Hi
1
Sutherland, John
1
Tharp, Marye
1
Woo, ChongMoo
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of current issues and research in advertising : JCIRA
3
Journal of international consumer marketing
2
International Journal of Sports Marketing and Sponsorship
1
International journal of sports marketing & sponsorship
1
Journal of Media Economics
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of targeting, measurement and analysis for marketing
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
OLC EcoSci
10
RePEc
1
Other ZBW resources
1
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The matching effect of brand and sporting event personality : sponsorship implications
Lee, Hyung Seok
;
Cho, Chang-hoan
- In:
Journal of sport management : the official journal of …
23
(
2009
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10003811714
Saved in:
2
A new approach to target segmentation: media-usage segmentation in the multi-media environment
Heo, Jun
;
Cho, Chang-hoan
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
3
,
pp. 145-155
Persistent link: https://www.econbiz.de/10003894391
Saved in:
3
Factors explaining college students' intention to receive cosmetic surgery in the future : a structural aquation modeling approach
Park, Jin Seong
;
Cho, Chang-hoan
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10009235933
Saved in:
4
Sporting event personality : scale development and sponsorship implications
Lee, Hyung Seok
;
Cho, Chang-hoan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10009684980
Saved in:
5
The role of affect and cognition in consumer evaluations of corporate visual identity : perspectives from the United States and Korea
Jong Woo Jun
;
Cho, Chang-Hoan
;
Kwon, Hyuck Joon
- In:
The journal of brand management : an international journal
15
(
2007/08
)
6
,
pp. 382-398
Persistent link: https://www.econbiz.de/10003745624
Saved in:
6
Uses and gratifications of smart speakers : modelling the effectiveness of smart speaker advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1150-1171
Persistent link: https://www.econbiz.de/10012395646
Saved in:
7
Public or private products? : the impact of cause-related marketing and product conspicuity on consumer response on social networking sites
Choi, Jungin
;
Sung, Yoon Hi
;
Cho, Chang-Hoan
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 337-357
Persistent link: https://www.econbiz.de/10011962785
Saved in:
8
An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
Saved in:
9
Introduction to the special issue: new trends in digital and social media advertising
Cho, Chang-Hoan
;
Park, Jin Seong
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 821-823
Persistent link: https://www.econbiz.de/10012200329
Saved in:
10
Digital advertising : present and future prospects
Lee, Heejung
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 332-341
Persistent link: https://www.econbiz.de/10012200488
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
