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Creative networks in Florence and Paris : empirical results on project networks
Donvito, Raffaele; Aiello, Gaetano; Ranfagni, Silvia - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 379-393
Persistent link: https://www.econbiz.de/10010408601
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Modeling links between the decision-makking process and luxury brand attachment : an international comparison
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 361-378
Persistent link: https://www.econbiz.de/10010408602
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An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano; Donvito, Raffaele; Godey, Bruno; … - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
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Brand and country-of-origin effect on consumers' decision to purchase luxury products
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Journal of business research : JBR 65 (2012) 10, pp. 1461-1471
Persistent link: https://www.econbiz.de/10010002842
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A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: The journal of product & brand management 22 (2013) 3, pp. 229-237
Persistent link: https://www.econbiz.de/10010138849
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What is the Value of Luxury? A Cross‐Cultural Consumer Perspective
Hennigs, Nadine; Wiedmann, Klaus‐Peter; Klarmann, … - In: Psychology & marketing 29 (2012) 12, pp. 1018-1035
Persistent link: https://www.econbiz.de/10010042258
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Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele; Aiello, Gaetano; Grazzini, Laura; … - In: Journal of business research : JBR 120 (2020), pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
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Customers' willingness to disclose personal information throughout the customer purchase journey in retailing : the role of perceived warmth
Aiello, Gaetano; Donvito, Raffaele; Acuti, Diletta; … - In: Journal of retailing 96 (2020) 4, pp. 490-506
Persistent link: https://www.econbiz.de/10012495486
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QR code and the wine sector: what contents? : an exploratory research study on the wine industry
Acuti, Diletta; Magherini, Lorenzo; Mazzoli, Valentina; … - In: Business models and ICT technologies for the fashion …, (pp. 293-304). 2017
Persistent link: https://www.econbiz.de/10011629873
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Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno; Manthiou, Aikaterini; Pederzoli, Daniele; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522