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Chang, Chingching
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Journal of advertising : official publication of the American Academy of Advertising
18
International journal of advertising : the quarterly review of marketing communications
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11
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3
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3
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ECONIS (ZBW)
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The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
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2
Chronological age versus cognitive age for younger consumers : implications for advertising persuasion
Chang, Chingching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 19-32
Persistent link: https://www.econbiz.de/10003766360
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3
"Being hooked" by editorial content : the implications for processing narrative advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
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4
Effectiveness of promotional premiums : the moderating role of affective state in different contexts
Chang, Chingching
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 175-194
Persistent link: https://www.econbiz.de/10003812268
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5
Repetition variation strategies for narrative advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003892009
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6
Making unique choices or being like others : how priming self-concepts influences advertising effectiveness
Chang, Chingching
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 399-415
Persistent link: https://www.econbiz.de/10003963759
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7
Narrative advertisements and narrative processing
Chang, Chingching
- In:
Advertising theory
,
(pp. 241-254)
.
2012
Persistent link: https://www.econbiz.de/10009524163
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8
Enhancing self-referencing to health messages
Chang, Chingching
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
1
,
pp. 147-164
Persistent link: https://www.econbiz.de/10009531789
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9
The effect of the number of product subcategories on perceived variety and shopping experience in an online store
Chang, Chingching
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
3
,
pp. 159-168
Persistent link: https://www.econbiz.de/10009259481
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10
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
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