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How "social" are social media?...
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1
How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
Saved in:
2
How culture shapes user responses to firm-generated content on social media : the role of cultural dimensions of in-group
collectivism
, indulgence, and masculinity
Chwialkowska, Agnieszka
;
Kontkanen, Minnie
- In:
International journal of export marketing
1
(
2016/2017
)
4
,
pp. 328-356
Persistent link: https://www.econbiz.de/10011859930
Saved in:
3
A cross-national study of the influence of
individualism
and
collectivism
on liking brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of international consumer marketing
26
(
2014
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10010359893
Saved in:
4
Connection overload? : a cross cultural study of the consequences of social media connection
Larose, Robert
;
Connolly, Regina
;
Lee, Hyegyu
;
Li, Kang
; …
- In:
Information systems management
31
(
2014
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10010383215
Saved in:
5
Individualism/collectivism
and perceived consumer effectiveness : the moderating role of global-local identities in a post-transitional European economy
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of consumer behaviour
21
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013177497
Saved in:
6
The role of
individualism
,
collectivism
, and promotional reward type on consumer response to amplified word-of-mouth strategies
Rawal, Monika
;
Saavedra, José Luis
;
Bagherzadeh, Ramin
; …
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 298-313
Persistent link: https://www.econbiz.de/10014519741
Saved in:
7
The moderating effect of culture on overall perceived value in the online purchasing process
Sabiote, Carmen M.
;
Frías, Dolores M.
;
Castañeda, J. …
- In:
Service business
7
(
2013
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10009728540
Saved in:
8
The role of
individualism
vs.
collectivism
in the formation of repurchase intent : a cross-industry comparison of the effects of cultural and personal values
Frank, Björn
;
Enkawa, Takao
;
Schvaneveldt, Shane J.
- In:
Journal of economic psychology : research in economic …
51
(
2015
),
pp. 261-278
Persistent link: https://www.econbiz.de/10011506906
Saved in:
9
Culture and the consumer journey
Shavitt, Sharon
;
Barnes, Aaron J.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10012295806
Saved in:
10
A comparative analysis of cultural value orientations for understanding sport fan motivations
Han, Dongyoo
;
Mahony, Daniel F.
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10011607948
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