Facebook and Google offer hybrid advertising auctions that allow advertisers to bid on a per-impression or a per-click basis for the same advertising space. This paper studies the properties of equilibrium and considers how to increase efficiency in this new auction format. Rational expectations...

Digital advertising markets are growing and attracting increased scrutiny. This paper explores four market inefficiencies that remain poorly understood: ad effect measurement, frictions between and within advertising channel members, ad blocking and ad fraud. These topics are not unique to...

Digital video recorder proliferation and new commercial audience metrics are making television networks' revenues more sensitive to audience losses from advertising. There is currently limited understanding of how traditional advertising and product placement affect television audiences. We...

Click fraud is the practice of deceptively clicking on search ads with the intention of either increasing third-party website revenues or exhausting an advertiser's budget. Search advertisers are forced to trust that search engines do everything possible to detect and prevent click fraud even...

Facebook and Google offer hybrid advertising auctions that allow advertisers to bid on a per-impression or a per-click basis for the same advertising space. This paper studies the properties of equilibrium and considers how to increase efficiency in this new auction format. Rational expectations...

This document contains supporting materials for the following article: Price Advertising by Manufacturers and Dealers by Linli Xu, Kenneth C. Wilbur, S. Siddarth, and Jorge M. Silva-Risso. The paper "Price Advertising by Manufacturers and Dealers" to which these Appendices apply is available at...

The Digital Video Recorder (DVR) is tilting the playing field in the television industry, empowering viewers at the expense of advertisers and networks. Available evidence suggests that DVR users will fast-forward through ads at the expense of other advertisement avoidance strategies. DVRs may...