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Brand management in emerging m...
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151
Markenstrategien wachstumsorientierter Unternehmen
Schiele, Thomas Peter
-
1997
Persistent link: https://www.econbiz.de/10000661448
Saved in:
152
Die Profilierungsfunktion von Handelsmarken im Lebensmitteleinzelhandel : eine theoretische und empirische Analyse der deutschen Handelsmarkenpolitik aus Handels- und Kundensicht
Peters, Gerd
-
1998
-
Als Ms. gedr
Persistent link: https://www.econbiz.de/10000666055
Saved in:
153
Marke und Markenführung : eine institutionstheoretische Analyse
Dörtelmann, Thomas
-
1997
Persistent link: https://www.econbiz.de/10000672109
Saved in:
154
Handelsmarkenmanagement
Dumke, Stephan
-
1996
Persistent link: https://www.econbiz.de/10000562117
Saved in:
155
Integrierte Marken-Kommunikation : Psychoanalyse und Systemtheorie im Dienste erfolgreicher Markenführung
Halstenberg, Volker
-
1996
Persistent link: https://www.econbiz.de/10000563867
Saved in:
156
80 Jahre Persil : Produkt- und Werbegeschichte
Feiter, Wolfgang
-
1987
Persistent link: https://www.econbiz.de/10000066025
Saved in:
157
Markenstrategien im Wettbewerb : empirische Untersuchungen zur Akzeptanz von Hersteller-, Handels- und Gattungsmarken (No Names)
Meffert, Heribert
;
Bruhn, Manfred
-
1984
Persistent link: https://www.econbiz.de/10000073382
Saved in:
158
Markenpolitik
in der schweizerischen Markenartikelindustrie
Matt, Dominique von
-
1988
Persistent link: https://www.econbiz.de/10000080350
Saved in:
159
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Mes...
Herbrand, Nicolai Oliver
(
contributor
)
-
2008
-
1. Aufl
Persistent link: https://www.econbiz.de/10003719490
Saved in:
160
Positionierung zwischen Emotionalität und Rationalität
Wiedmann, Klaus-Peter
;
Bausback, Nadine
-
2006
Persistent link: https://www.econbiz.de/10003726339
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