Küster, Inés; Vila, Natalia; Canales, Pedro - In: European journal of management and business economics : … 25 (2016) 3, pp. 111-120
The present paper tries to study the impact of online services level in contexts where transactions have not been done … online services (pre-purchase services and transaction-related services) in a context of clothing purchasing process. Before … services and pre-purchase services are determinants of the navigation experience. At the same time, navigation experiences …