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The impact of psychic distance on internationalisation of Polish companies : theoretical and methodical aspects of research
Nizielska, Aleksandra - In: Proceedings of the 19th Annual Conference on Marketing …, (pp. 371-386). 2011
Persistent link: https://www.econbiz.de/10009502114
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Cultural differences in imagery generation : the influence of abstract versus concrete thinking
Liang, Beichen; Kale, Sudhir H. - In: Journal of business research : JBR 65 (2012) 3, pp. 333-339
Persistent link: https://www.econbiz.de/10009507200
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Brand personality dimensions in China
Chu, Shu-chuan; Sung, Yongjun - In: Journal of marketing communications 17 (2011) 3, pp. 163-181
Persistent link: https://www.econbiz.de/10009261664
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Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt; Strobl, Andreas; Sauer, Nicola E.; … - In: Tourism management : research, policies, practice 52 (2016), pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
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A cross-cultural analysis of impulsive and compulsive buying behaviors among Israeli and US consumers : the influence of personal traits and cultural values
Shoham, Aviv; Gavish, Yossi; Segev, Sigal - In: Journal of international consumer marketing 27 (2015) 3, pp. 187-206
Persistent link: https://www.econbiz.de/10011306312
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The young consumer-citizen : nationhood and environmentalism in children's identity narratives
Davis, Teresa; Francis, Julie E. - In: Marketing theory 14 (2014) 4, pp. 417-429
Persistent link: https://www.econbiz.de/10011346937
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How do reference groups influence self-brand connections among Chinese consumers? : implications for advertising
Wei, Yujie; Yu, Chunling - In: Journal of advertising : official publication of the … 41 (2012) 2, pp. 39-54
Persistent link: https://www.econbiz.de/10009659325
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Diversity technology, cultural DNA, and personality : the impact on educational, medical, business, and military organizations
Bonvillain, Dorothy Guy; Faulkner, David R.; McGuire, … - In: Technology as a tool for diversity leadership : …, (pp. 85-94). 2013
Persistent link: https://www.econbiz.de/10009720989
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Psychological capital : a test of measurement invariance across 12 national cultures
Wernsing, Tara - In: Journal of leadership & organizational studies : JLOS; … 21 (2014) 2, pp. 179-190
Persistent link: https://www.econbiz.de/10010358863
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Development of cross-cultural psychological capital and its relationship with cultural intelligence and ethnocentrism
Reichard, Rebecca J.; Dollwet, Maren; Louw-Potgieter, Joha - In: Journal of leadership & organizational studies : JLOS; … 21 (2014) 2, pp. 150-164
Persistent link: https://www.econbiz.de/10010358872