Narrow search
Showing 131 - 140 of 27,477
Cover Image
Econometric models
Hanssens, Dominique M. - In: The history of marketing science, (pp. 99-127). 2014
Persistent link: https://www.econbiz.de/10010415909
Cover Image
Innovation diffusion
Muller, Eitan - In: The history of marketing science, (pp. 77-97). 2014
Persistent link: https://www.econbiz.de/10010415910
Cover Image
Conjoint analysis
Rao, Vithala R. - In: The history of marketing science, (pp. 47-76). 2014
Persistent link: https://www.econbiz.de/10010415912
Cover Image
Brand choice models
Russell, Gary J. - In: The history of marketing science, (pp. 19-46). 2014
Persistent link: https://www.econbiz.de/10010415913
Cover Image
The history of marketing science : beginnings
Neslin, Scott A.; Winer, Russell S. - In: The history of marketing science, (pp. 1-15). 2014
Persistent link: https://www.econbiz.de/10010415915
Cover Image
The consumer as "voter", "judge" and "jury" : historical origins and political consequences of a marketing myth
Schwarzkopf, Stefan - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 8-18
Persistent link: https://www.econbiz.de/10008758103
Cover Image
Special issue: Marketing Legends
Malhotra, Naresh K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009270407
Cover Image
Commentaries: On marketing thought and the further development of marketing theory
In: Marketing theory 11 (2011) 4, pp. 479-512
Persistent link: https://www.econbiz.de/10009512558
Cover Image
Interpreting Brown and Hackley (2012) : from History to the histories of marketing theory and practice
Tadajewski, Mark - In: Journal of historical research in marketing 4 (2012) 2, pp. 316-323
Persistent link: https://www.econbiz.de/10009561214
Cover Image
Institutionalization of macromarketing
Nason, Robert W. - In: Journal of historical research in marketing 3 (2011) 2, pp. 261-286
Persistent link: https://www.econbiz.de/10009233209