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Understanding marketing's phil...
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Marketing theory
49
Marketingtheorie
48
Theorie
20
Theory
20
Marketing management
16
Marketingmanagement
16
Marketing
14
Competitive advantage
12
Wettbewerbsvorteil
12
Resource-based view
11
Ressourcenorientierter Ansatz
11
Marketing strategy
10
Marktforschung
10
Market research
9
USA
9
Vereinigte Staaten
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resource-advantage theory
9
Absatz Franchising
8
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Business ethics
7
History of economic thought
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Unternehmensethik
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Ökonomische Ideengeschichte
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Distribution channel
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Ethik
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Relationship marketing
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Economic growth
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Language
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English
136
Undetermined
81
Author
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Hunt, Shelby D.
217
Madhavaram, Sreedhar
21
Arnett, Dennis B.
15
Sheth, Jagdish N.
11
Chonko, Lawrence B.
8
Nevin, John R.
7
Hatfield, Hunter N.
6
Morgan, Robert M.
6
Bicen, Pelin
5
Davis, Donna F.
5
Brasel, S. Adam
4
Campbell, Colin
4
Schlegelmilch, Bodo B.
4
Varadarajan, Rajan
4
Vitell, Scott J.
4
Hansen, Jared M.
3
Wilcox, James B.
3
Barney, Jay B.
2
Blois, Keith J.
2
Brashear, Thomas
2
Derozier, Caroline
2
Duhan, Dale F.
2
Ehret, Michael
2
Hopkinson, Gilian C.
2
Jaworski, Bernard J.
2
Jones, D. G. Brian
2
Morgan, Robert E.
2
Muncy, James A.
2
Priem, Richard L.
2
Ray, Nina M.
2
Rinaldo, Shannon B.
2
Shaw, Eric H.
2
Sparks, John R.
2
Spekman, Robert E.
2
Spralls, Samuel A.
2
Swink, Morgan
2
Wittmann, C. Michael
2
Wood, Van R.
2
Alderson, ...
1
Azab, Carol
1
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AMS review : official publication of the Academy of Marketing Science
25
Journal of marketing
15
Journal of marketing management : MM
11
Legends in marketing
11
Journal of macromarketing : examining the interactions among markets, marketing, and society
10
Journal of business research : JBR
9
Journal of the Academy of Marketing Science
8
Journal of Business Research
7
The journal of business & industrial marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of Business & Industrial Marketing
5
The journal of supply chain management : a global review of purchasing and supply
5
Contemporary Economics
4
European Journal of Marketing
4
European journal of marketing : EJM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of historical research in marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of retailing
4
Journal of Historical Research in Marketing
3
A twenty-first century guide to Aldersonian marketing thought
2
Contemporary economics
2
Franchising : an international perspective
2
Journal of economic issues : jei
2
Journal of macromarketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research : JMR
2
Marketing for a new century
2
Marketing theory
2
Organizational dynamics : a quarterly review of organizational behavior for professional managers
2
Review of marketing research
2
Academy of Management journal : AMJ
1
Business & the contemporary world
1
Business Horizons
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business horizons
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Developmental challenges in marketing research
1
Does marketing need reform? : fresh perspectives on the future
1
Eastern Economic Journal
1
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ECONIS (ZBW)
122
OLC EcoSci
63
Other ZBW resources
13
RePEc
12
USB Cologne (EcoSocSci)
5
EconStor
2
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1
Legends in marketing : a review of Shelby D. Hunt's volumes
Hunt, Shelby D.
;
Rinaldo, Shannon B.
-
2011
Persistent link: https://www.econbiz.de/10009270390
Saved in:
2
Marketing theory : foundations, controversy, strategy, resource-advantage theory
Hunt, Shelby D.
-
2010
Persistent link: https://www.econbiz.de/10003836176
Saved in:
3
Positivism and paradigm dominance in consumer research : toward critical pluralism and rapprochement
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003793804
Saved in:
4
Objectivity in marketing theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
Saved in:
5
Competitive advantage strategies in times of adversity
Hunt, Shelby D.
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10003870021
Saved in:
6
On reforming marketing : for marketing systems and brand equity strategy
Hunt, Shelby D.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 69-77)
.
2006
Persistent link: https://www.econbiz.de/10003430097
Saved in:
7
Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D.
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
Saved in:
8
A responsibilities framework for marketing as a professional discipline
Hunt, Shelby D.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 277-283
Persistent link: https://www.econbiz.de/10003672159
Saved in:
9
On the founding of the Journal of Macromarketing
Hunt, Shelby D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10009154822
Saved in:
10
The evolution of the resource-advantage theory : six events, six realizations, six contributions
Hunt, Shelby D.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 7-29
Persistent link: https://www.econbiz.de/10009506467
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