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Marketing ethics and regulation of marketing activity : the role of government and industry
Eagle, Lynne C.; Dahl, Stephan; Pelsmacker, Patrick de; … - In: The SAGE handbook of marketing ethics, (pp. 498-517). 2021
Persistent link: https://www.econbiz.de/10012306768
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Concluding comments regarding the challenges of marketing ethics
Pelsmacker, Patrick de; Eagle, Lynne C.; Dahl, Stephan; … - In: The SAGE handbook of marketing ethics, (pp. 518-529). 2021
Persistent link: https://www.econbiz.de/10012306770
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The SAGE handbook of marketing ethics
Eagle, Lynne C.; Dahl, Stephan; Pelsmacker, Patrick de; … - 2021
Persistent link: https://www.econbiz.de/10012288701
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How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 58 (2016) 5, pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
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The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of electronic commerce research : JECR 17 (2016) 4, pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
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Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien; Moons, Ingrid; Pelsmacker, Patrick de - In: Young consumers : insight and ideas for responsible … 18 (2017) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
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The influence of gender on the effectiveness of probability markers in advertising
Bušljeta Banks, Ivana; Dens, Nathalie; Pelsmacker, … - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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Consumers' motivations for lurking and posting in brand communities on social networking sites
Veirman, Marijke de; Cauberghe, Verolien; Hudders, Liselot - In: Digital advertising : theory and research, (pp. 207-221). 2017
Persistent link: https://www.econbiz.de/10011646112
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Planning and conducting experimental advertising research and questionnaire design
Geuens, Maggie; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 83-100
Persistent link: https://www.econbiz.de/10011686471