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Regulatory congruence effects...
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Advertising effects
67
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Consumer behaviour
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Pelsmacker, Patrick de
160
Dens, Nathalie
59
De Pelsmacker, Patrick
38
Geuens, Maggie
37
Janssens, Wim
19
Cauberghe, Verolien
18
Cauberghe, Veroline
18
Pelsmacker, Patrick De
18
Hudders, Liselot
17
Moons, Ingrid
14
Van den Bergh, Joeri
11
Jegers, Marc
10
Purnawirawan, Nathalia
10
Cornelis, Erlinde
9
Cuyvers, Ludo
9
Verhellen, Yann
9
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
De Jans, Steffi
6
Willemé, Peter
6
Avramova, Yana R.
5
De Keyzer, Freya
5
Goos, Peter
5
Panic, Katarina
5
Viviers, Wilma
5
Aleksandrovs, Leonids
4
Daems, Kristien
4
Dahl, Stephan
4
De Meulenaer, Sarah
4
Eagle, Lynne C.
4
Faseur, Tine
4
Taylor, Charles Raymond
4
Wouters, Marijke
4
Adams, Leen
3
Banks, Ivana Bušljeta
3
Beuckels, Emma
3
Buzeta, Cristian
3
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3
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
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1
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International journal of advertising : the quarterly review of marketing communications
20
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
Journal of business research : JBR
15
Journal of marketing communications
11
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10
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International journal of advertising : the review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of Business Research
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of advertising
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Breaking new ground in theory and practice
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
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Young consumers : insight and ideas for responsible marketers
3
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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South African journal of economic and management sciences
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Young Consumers
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising worldwide : advertising conditions in selected countries
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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USB Cologne (EcoSocSci)
7
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7
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201
Clothing consumption in two recent EU Member States: A cross-cultural study
Millan, Elena
;
De Pelsmacker, Patrick
;
Wright, Len Tiu
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 975-982
Persistent link: https://www.econbiz.de/10010119571
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202
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène
;
De Pelsmacker, Patrick
; …
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10008162088
Saved in:
203
Advertising for New and Existing Brands: The Impact of Media Context and Type of Advertisement
Janssens, Wim
;
De Pelsmacker, Patrick
- In:
Journal of marketing communications
11
(
2005
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10008116805
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204
Marketing communications : a European perspective
De Pelsmacker, Patrick
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10004876211
Saved in:
205
Marketing communications
De Pelsmacker, Patrick
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2001
Persistent link: https://www.econbiz.de/10004777703
Saved in:
206
Foundations of marketing communications : a European perspective
De Pelsmacker, Patrick
-
2005
Persistent link: https://www.econbiz.de/10004831679
Saved in:
207
Integrated marketing communications : a primer
Kitchen, Philip J.
;
De Pelsmacker, Patrick
-
2004
Persistent link: https://www.econbiz.de/10004787481
Saved in:
208
Marketing communications : a European perspective
De Pelsmacker, Patrick
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4. ed.
Persistent link: https://www.econbiz.de/10004956662
Saved in:
209
The Ethical Dimensions of Decision Processes of Employees
Roozen, Irene
;
De Pelsmacker, Patrick
;
Bostyn, Frank
- In:
Journal of business ethics : JOBE
33
(
2001
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10006900307
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210
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
De Pelsmacker, Patrick
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-195
Persistent link: https://www.econbiz.de/10008420162
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