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The influence of self-concept on ad effectiveness : interation between self-concept and construal levels on effectiveness of advertising
Kim, Dong Hoo; Yoo, Jinyoung Jinnie; Lee, Wei-Na - In: Journal of marketing communications 24 (2018) 7, pp. 734-745
Persistent link: https://www.econbiz.de/10011927624
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Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten; Janakiraman, Narayan - In: Journal of business research : JBR 80 (2017), pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
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Application of regulatory focus theory to search advertising
Mowle, Elyse N.; Georgia, Emily J.; Doss, Brian D.; … - In: The journal of consumer marketing 31 (2014) 6/7, pp. 494-502
Persistent link: https://www.econbiz.de/10010459751
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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
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Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. - In: Journal of euromarketing 21 (2012) 4, pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
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The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila; Noel, Hayden - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
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Metaphors in moving images : the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs
Gkiouzepas, Lampros - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 356-374
Persistent link: https://www.econbiz.de/10011862033
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Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther - 2020
Persistent link: https://www.econbiz.de/10012203501
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Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.; Kim, Sujin; Corner, Gabrielle; Yoon, Sukki - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
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Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb; Carter, Erin Percival; McGraw, A. Peter - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365