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Research ethics in digital and social media marketing research
Quinton, Sarah; Reynolds, Nina - In: The SAGE handbook of digital marketing, (pp. 481-495). 2022
Persistent link: https://www.econbiz.de/10013367122
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Value co-destruction and negative e-WOM behavior : the mediating role of tourist citizenship
Arıca, Resat; Polat, Inci; Cobanoglu, Cihan; … - In: Tourism review 77 (2022) 4, pp. 1116-1134
Persistent link: https://www.econbiz.de/10013368958
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The SAGE handbook of digital marketing
Hanlon, Annmarie (ed.); Tuten, Tracy L. (ed.) - 2022
Persistent link: https://www.econbiz.de/10013350348
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Identity-based authenticity of SMIs : conceptualization and empirical testing of the construct and its antecedents
Burmann, Christoph; Mahn, Luisa - 2023
Persistent link: https://www.econbiz.de/10014326846
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Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer - 2022 - 3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
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Some Problems in market distribution
Shaw, Arch Wilkinson - 1915
Persistent link: https://www.econbiz.de/10000383397
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Marketing theory : distinguished contributions
Fisk, Raymond P.; Brown, Stephen - 1984
Persistent link: https://www.econbiz.de/10000332325
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The development of marketing thought
Bartels, Robert D. W. - 1962
Persistent link: https://www.econbiz.de/10000674766
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Modern marketing thought
Westing, John Howard; Albaum, Gerald S. - 1975 - 3. ed
Persistent link: https://www.econbiz.de/10000042154
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The history of marketing thought
Bartels, Robert; Bartels, Robert D. W. - 1976 - 2. ed.
Persistent link: https://www.econbiz.de/10000042160