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Concepts of marketing management
Seibert, Joseph C. - 1973
Persistent link: https://www.econbiz.de/10000048775
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A history of schools of marketing thought
Shaw, Eric H.; Jones, D. G. Brian - 2008
Persistent link: https://www.econbiz.de/10003644148
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Some problems in market distribution
Shaw, A. W. - 2008
Persistent link: https://www.econbiz.de/10003644161
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Merchandising aims and objectives
Copeland, Melvin T. - 2008
Persistent link: https://www.econbiz.de/10003644167
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Origins of the institutional approach in marketing
Jones, D. G. Brian; Monieson, David D. - 2008
Persistent link: https://www.econbiz.de/10003644177
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Scholarly traditions and European roots of American consumer research
Kassarjian, Harold H. - 2008
Persistent link: https://www.econbiz.de/10003644623
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Marketing theory : the philosophy of marketing science
Hunt, Shelby D. - 1983
Persistent link: https://www.econbiz.de/10000055295
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The Wroe Alderson I knew
Halbert, Michael - In: A twenty-first century guide to Aldersonian marketing …, (pp. 411-428). 2006
Persistent link: https://www.econbiz.de/10003279815
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Placing Alderson and his contributions to marketing in historical perspective
Tamilia, Robert D. - In: A twenty-first century guide to Aldersonian marketing …, (pp. 473-511). 2006
Persistent link: https://www.econbiz.de/10003279838
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A history of marketing thought
Jones, D. G. Brian; Shaw, Eric H. - In: Handbook of marketing, (pp. 39-65). 2006
Persistent link: https://www.econbiz.de/10003335035