Narrow search
Showing 1 - 10 of 119,197
Cover Image
Die Entwicklung der Marketingdisziplin : Wandel der marktorientierten Unternehmensführung in Wissenschaft und Praxis
Sepehr, Philipp - 2014
Der Wandel der Marketingdisziplin -- Historisch-genetische Entwicklung der Marketingdisziplin -- Marketingdisziplin im Status quo: Empirische Bestandsaufnahme -- Perspektiven zur Weiterentwicklung der Marketingdisziplin.
Persistent link: https://www.econbiz.de/10014017122
Cover Image
Die Entwicklung der Marketingdisziplin : Wandel der marktorientierten Unternehmensführung in Wissenschaft und Praxis
Sepehr, Philipp - 2014
Persistent link: https://www.econbiz.de/10010211140
Cover Image
Staging consciousness : marketing 3.0 post-consumerism and future pathways
Varey, Richard J.; McKie, David - In: Journal of customer behaviour 9 (2010) 4, pp. 321-334
Persistent link: https://www.econbiz.de/10008780444
Cover Image
The evolution of conspicuous consumption
Patsiaouras, Georgios; Fitchett, James A. - In: Journal of historical research in marketing 4 (2012) 1, pp. 154-176
Persistent link: https://www.econbiz.de/10009506451
Cover Image
Belk's (1988) "possessions and the extended self" revisited
Ladik, Daniel; Carrillat, François A.; Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 2, pp. 184-207
Persistent link: https://www.econbiz.de/10011376208
Cover Image
"The wild and wacky worlds of consumer oddballs" : analyzing the manifestary context of conusmer culture theory
Bode, Matthias; Ostergaard, Per - In: Marketing theory 13 (2013) 2, pp. 175-192
Persistent link: https://www.econbiz.de/10009762730
Cover Image
Consumer culture theory : the ironies of history ; editorial
Askegaard, Søren; Scott, Linda - In: Marketing theory 13 (2013) 2, pp. 139-147
Persistent link: https://www.econbiz.de/10009762738
Cover Image
Veblen and Darwin : tracing the intellectual roots of evolutionism in consumer research
Patsiaouras, Georgios; Fitchett, James A. - In: Expanding disciplinary space : on the potential of …, (pp. 93-107). 2013
Persistent link: https://www.econbiz.de/10010199663
Cover Image
Pioneering consumer economist : Elizabeth Ellis Hoyt (1893 - 1980)
Parsons, Elizabeth - In: Journal of historical research in marketing 5 (2013) 3, pp. 334-350
Persistent link: https://www.econbiz.de/10009793484
Cover Image
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie; Laczniak, Gene R. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 166-188
Persistent link: https://www.econbiz.de/10011453315