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Marketing communication : principles and practice
Varey, Richard J. - 2002 - 2. publ
Persistent link: https://www.econbiz.de/10001569996
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Integrierte Unternehmenskommunikation : theoretische und empirische Bestandsaufnahme und eine Analyse amerikanischer Großunternehmen
Kirchner, Karin - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001579779
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Marketing communication management : [a holistic approach for increased profitability]
Ottesen, Otto - 2001
Persistent link: https://www.econbiz.de/10001528018
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Marketing online education programs : frameworks for promotion and communication
Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011
"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …
Persistent link: https://www.econbiz.de/10011726979
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Marketing communications : from fundamentals to strategies
Rothschild, Michael - 1987
Persistent link: https://www.econbiz.de/10013501492
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The new refeudalization of the public sphere
Warner, Jamie - In: The Routledge companion to advertising and promotional …, (pp. 285-297). 2013
Persistent link: https://www.econbiz.de/10010197558
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The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing
Newman, Bruce I. - 2016
Persistent link: https://www.econbiz.de/10011539452
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Communicating contemporary leadership in government : Barack Obama
Elder, Edward - In: Political marketing in the United States, (pp. 253-271). 2014
Persistent link: https://www.econbiz.de/10010417786
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Crisis-management, marketing, and money in US campaigns
Garrett, R. Sam - In: Political marketing in the United States, (pp. 236-252). 2014
Persistent link: https://www.econbiz.de/10010417787
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Access Hollywood : celebrity endorsements in American politics
Marland, Alexander J.; Lalancette, Mireille - In: Political marketing in the United States, (pp. 130-147). 2014
Persistent link: https://www.econbiz.de/10010417793