Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: EconStor Open Access Articles (2014-01), pp. 17-25
appealing for customers. This article deals with an e-commerce field of still low frequency, online-shops of drugstores. Their … Rossmann’s online-shop including the success factors above shows why drugstores are successful with e-commerce – and why not. … these habits result in an increasing number of e-commerce retailers. Online-shops in the business-to-consumer field are …