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appealing for customers. This article deals with an e-commerce field of still low frequency, online-shops of drugstores. Their … Rossmann's online-shop including the success factors above shows why drugstores are successful with e-commerce - and why not. … these habits result in an increasing number of e-commerce retailers. Online-shops in the business-to-consumer field are …
Persistent link: https://www.econbiz.de/10010423965
appealing for customers. This article deals with an e-commerce field of still low frequency, online-shops of drugstores. Their … Rossmann’s online-shop including the success factors above shows why drugstores are successful with e-commerce – and why not. … these habits result in an increasing number of e-commerce retailers. Online-shops in the business-to-consumer field are …
Persistent link: https://www.econbiz.de/10010981059
The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because...
Persistent link: https://www.econbiz.de/10011891856
increase in demand for products. This increase is driven by an increase in sales, not a change in price. Products with more … and new products and sellers, indicating potential policy responses by e-commerce sites …
Persistent link: https://www.econbiz.de/10012861883
on their sales ranks. Specifically, using an instrumental variables approach and data from Amazon’s platforms in the … United States and Canada, we show that Amazon Prime improves the sales performance of ground coffee and black tea by 59% and …
Persistent link: https://www.econbiz.de/10014253996
Although typically overlooked, many purchase datasets exhibit a high incidence of products with zero sales. We propose … endogeneity of marketing variables both in demand and in the selection propensities. Monte Carlo simulations show that our …
Persistent link: https://www.econbiz.de/10012840321
Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...
Persistent link: https://www.econbiz.de/10010420965
Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...
Persistent link: https://www.econbiz.de/10010981103
Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...
Persistent link: https://www.econbiz.de/10010423968
market via e-commerce exports. I conduct a survey of Chinese cross-border online consumers to identify constraining and … must step up policy efforts by, for instance, improving e-commerce export statistics, simplifying logistics and clearance …
Persistent link: https://www.econbiz.de/10012953804