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The Smartphone as a pacifying technology

Melumad, Shiri; Pham, Michel T. - In: Journal of consumer research : JCR ; an … 47 (2020) 2, pp. 237-255

Persistent link: https://www.econbiz.de/10012315482

Augmented reality : designing immersive experiences that maximize consumer engagement

Scholz, Joachim; Smith, Andrew N. - In: Business horizons 59 (2016) 2, pp. 149-161

Persistent link: https://www.econbiz.de/10011451873

Brended app implementation the London Symphony Orchester

Gosling, Victoria; Crawford, Garry; Bagnall, Gaynor; … - In: Arts and the market 6 (2016) 1, pp. 2-16

Persistent link: https://www.econbiz.de/10011580957

Consumer behaviour in the context of SMS-based marketing

Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Rana, … - In: The marketing review 15 (2015) 2, pp. 135-160

Persistent link: https://www.econbiz.de/10011504703

Geo-Social Targeting for Privacy-Friendly Mobile Advertising : Position Paper

Provost, Foster - 2012

This position paper is about methods for effective, privacy-friendly mobile advertising. Specifically, we propose a new …

Persistent link: https://www.econbiz.de/10014176413

Mobile Advertising : Does Location Based Advertising Work?

Banerjee, Syagnik (Sy); Dholakia, Ruby Roy - 2012

Location-based advertising (LBS) through mobile phones aims to remove geographical and information barriers between … contextual advertising seems convenient, it may also be perceived as intrusive. This paper examines the effectiveness of such … “convenient” advertising through an experiment which manipulates the location in terms of a private – public dimension. The …

Persistent link: https://www.econbiz.de/10014166366

From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication

Bacile, Todd J.; Ye, Christine; Swilley, Esther - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 117-133

Persistent link: https://www.econbiz.de/10010399436

Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers

Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916

Persistent link: https://www.econbiz.de/10010436999

Consumer attitudes towards SMS advertising : an empirical study-strategic and tactical implications

Amin, Prashant; Zaveri, Bijal - In: GITAM journal of management : a quarterly publication … 16 (2018) 4, pp. 29-48

Persistent link: https://www.econbiz.de/10012050730

Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture

Salem, Mohammed; Baidoun, Samir; Wady, Rushdy; … - In: Journal of marketing communications 29 (2023) 7, pp. 747-768

Persistent link: https://www.econbiz.de/10014414330