sponsorship is an important source of income for professional sporting organisations and an effective marketing tool for companies …The emphasis on relationships - as opposed to transaction-based exchanges - is redefining the marketing domain. Sports … aiming at commercial objectives through sports sponsorship. The most successful sports sponsorships are based on a good …

Veränderungen psychologischer Marketing-Zielgrößen im Vergleich vor und während der WM, die das Engagement der offiziellen Sponsoren …