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Neurale Korrelate attraktiver "Marken"verpackungen
Kenning, Peter; Stoll, Marco - In: Distribution und Handel in Theorie und Praxis : …, (pp. 531-551). 2009
Persistent link: https://www.econbiz.de/10003839574
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Applications of structural equation modeling in marketing and consumer research : a review
Baumgartner, Hans; Homburg, Chrsitian - 2009
Persistent link: https://www.econbiz.de/10003794518
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Ethical marketing and the new consumer
Arnold, Chris - 2009 - 1. publ.
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of …
Persistent link: https://www.econbiz.de/10003794606
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A strategy to communicate corporate social responsibility : cause related marketing and its dark side
Baghi, Ilaria; Rubaltelli, Enrico; Tedeschi, Marcello - In: Corporate social responsibility and environmental management 16 (2009) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10003804985
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Data Mining und Marketing
Klein, Andreas; Hövel, Stefan - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 38 (2009) 2, pp. 201-203
Persistent link: https://www.econbiz.de/10003807995
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Marketing und Käuferverhalten
Schneider, Willy - 2009 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003809854
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Sensory marketing
Hultén, Bertil; Broweus, Niklas; Dijk, Marcus van - 2009
Persistent link: https://www.econbiz.de/10003809891
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Special issue: Marketing movies
Pritzker, Steven R. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003859356
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Organizational leadership, ethics and the challenges of marketing fair and ethical trade
Low, Will; Davenport, Eileen - In: Journal of business ethics : JOBE 86 (2009), pp. 97-108
Persistent link: https://www.econbiz.de/10003864625
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Outsourcing otherness : crafting and marketing culture in the global handicrafts market
Esperanza, Jennifer S. - In: Hidden hands in the market : ethnographies of fair …, (pp. 71-95). 2008
Persistent link: https://www.econbiz.de/10003866938