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Innovation in multinational firms: does cultural fit enhance performance?
Ambos, Björn; Schlegelmilch, Bodo B. - In: Management international review : mir ; journal of … 48 (2008) 2, pp. 189-206
Persistent link: https://www.econbiz.de/10003677158
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The new role of regional management
Ambos, Björn; Schlegelmilch, Bodo B. - 2010 - 1. publ.
Persistent link: https://www.econbiz.de/10003877323
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The MNC as an externally embedded organization : an investigation of embeddedness overlap in local subsidiary networks
Nell, Phillip C.; Ambos, Björn; Schlegelmilch, Bodo B. - In: Journal of world business : JWB 46 (2011) 4, pp. 497-505
Persistent link: https://www.econbiz.de/10009373586
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The benefits of hierarchy? : exploring the effects of regional headquarters in multinational corporations
Nell, Phillip C.; Ambos, Björn; Schlegelmilch, Bodo B. - In: Dynamics of globalization : location-specific …, (pp. 85-106). 2011
Persistent link: https://www.econbiz.de/10009160428
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How companies organize their European business : the role of regional headquarters
Schlegelmilch, Bodo B.; Ambos, Björn - In: Diversity in European marketing : text and cases, (pp. 195-218). 2012
Persistent link: https://www.econbiz.de/10009531585
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The relationship between country-of-origin image and brand image as drivers of purchase intentions : a test of alternative perspectives
Diamantopoulos, Adamantios; Schlegelmilch, Bodo B.; … - In: International marketing review 28 (2011) 5, pp. 508-524
Persistent link: https://www.econbiz.de/10009305308
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Corporate philanthropy and ethicality : two opposing notions?
Schlegelmilch, Bodo B.; Szőcs, Ilona - In: Handbook on ethics and marketing, (pp. 317-353). 2015
Persistent link: https://www.econbiz.de/10011302044
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Conceptualizing consumers' experiences of product-harm crises
Haas-Kotzegger, Ursula; Schlegelmilch, Bodo B. - In: The journal of consumer marketing 30 (2013) 2, pp. 112-120
Persistent link: https://www.econbiz.de/10009747206
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Outsourcing of customer relationship management : implications for customer satisfaction
Graf, Michael; Schlegelmilch, Bodo B.; Mudambi, Susan M.; … - In: Journal of strategic marketing 21 (2013) 1, pp. 68-81
Persistent link: https://www.econbiz.de/10009717937
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Drivers of export segmentation effectiveness and their impact on export performance
Diamantopoulos, Adamantios; Ring, Amata; Schlegelmilch, … - In: Journal of international marketing 22 (2014) 1, pp. 39-61
Persistent link: https://www.econbiz.de/10010348929