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Schlegelmilch, Bodo B.
184
Murphy, Patrick E.
91
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27
Diamantopoulos, Adamantios
24
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22
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22
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61
Conquering the Chinese market : a study of Danish firms' experiences in the People's Republic of China
Schlegelmilch, Bodo B.
;
Diamantopoulos, Adamantios
; …
- In:
Perspectives on international marketing - re-issued
,
(pp. 174-201)
.
2012
Persistent link: https://www.econbiz.de/10009684056
Saved in:
62
Why should I attend : the value of business networking events
Mitchell, Vincent-Wayne
;
Schlegelmilch, Bodo B.
;
Mone, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 100-108
Persistent link: https://www.econbiz.de/10011447497
Saved in:
63
Our apples are healthier than your apples : deciphering the healthiness bias for domestic and foreign products
Gineikiene, Justina
;
Schlegelmilch, Bodo B.
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 80-99
Persistent link: https://www.econbiz.de/10011500472
Saved in:
64
Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.
;
Herz, Marc
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
Saved in:
65
Internationale Management-Beratung in Großbritannien
Schlegelmilch, Bodo B.
- In:
Internationale Management-Beratung : Tagungsband zur …
,
(pp. 221-242)
.
1991
Persistent link: https://www.econbiz.de/10001278590
Saved in:
66
An empirical analysis of Danish companies' experiences in the People's Republic of China
Schlegelmilch, Bodo B.
- In:
Journal of global marketing
3
(
1990
)
3
,
pp. 47-71
Persistent link: https://www.econbiz.de/10001098473
Saved in:
67
Die Bedeutung der Datenäquivalenz in der internationalen Marketing- und Konsumentenforschung
Salzberger, Thomas
;
Sinkovics, Rudolf R.
; …
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
47
(
2001
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10001630775
Saved in:
68
Global marketing management : a European perspective
Keegan, Warren J.
;
Schlegelmilch, Bodo B.
-
2001
Persistent link: https://www.econbiz.de/10001506515
Saved in:
69
Marketing-Ethik am Beginn des 2. Jahrtausends
Schlegelmilch, Bodo B.
;
Götze, Elisabeth
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10001457804
Saved in:
70
Der Kauf gefälschter Markenprodukte: die Lust auf das Verbotene
Schlegelmilch, Bodo B.
;
Stöttinger, Barbara
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
3
,
pp. 196-208
Persistent link: https://www.econbiz.de/10001457820
Saved in:
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