Tho Phuoc Vo; Mai Dong Tran; Thi Minh Chau Ly - In: Cogent business & management 9 (2022) 1, pp. 1-23
new product creativity dimensions of novelty and meaningfulness on consumers' purchase intention with the mediating roles … and a sample that included 221 respondents, the results indicate that novelty and meaningfulness do not affect consumers …This study aims to extend creativity literature based on consumers' perspective by examining empirically the effects of …