//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Applying the technology accept...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,142
Konsumentenverhalten
80,662
Südkorea
21,373
South Korea
21,203
Theorie
11,066
Theory
10,880
USA
9,763
Relationship marketing
9,363
Beziehungsmarketing
9,328
Brand management
7,664
Markenführung
7,621
Culture
7,578
United States
7,084
Brand image
6,775
Markenimage
6,731
Kultur
6,572
Deutschland
6,351
Amerika
5,964
Customer satisfaction
5,919
Germany
5,760
Kundenzufriedenheit
5,751
Online-Handel
5,748
Online retailing
5,736
Social Web
5,172
Social web
5,169
Online-Marketing
4,864
Internet marketing
4,828
Meinung
4,745
Opinion
4,727
China
4,697
Innovation adoption
4,669
Service quality
4,663
Innovationsakzeptanz
4,617
Dienstleistungsqualität
4,612
Brand
4,359
Markenartikel
4,349
Einzelhandel
4,281
Retail trade
4,231
Electronic Commerce
4,192
E-commerce
3,972
more ...
less ...
Online availability
All
Undetermined
42,380
Free
31,367
Type of publication
All
Article
85,468
Book / Working Paper
51,791
Journal
2,153
Other
43
Database
1
Type of publication (narrower categories)
All
Article in journal
68,877
Aufsatz in Zeitschrift
68,877
Graue Literatur
14,162
Non-commercial literature
14,162
Working Paper
11,294
Arbeitspapier
10,216
Aufsatz im Buch
8,934
Book section
8,934
Hochschulschrift
4,034
research-article
3,215
Thesis
2,862
Collection of articles of several authors
2,476
Sammelwerk
2,476
Aufsatzsammlung
1,497
Konferenzschrift
1,037
Conference paper
762
Konferenzbeitrag
762
Amtsdruckschrift
744
Government document
744
Bibliografie enthalten
700
Bibliography included
700
Case study
557
Fallstudie
557
Conference proceedings
549
Dissertation u.a. Prüfungsschriften
526
Statistik
498
Collection of articles written by one author
439
Sammlung
439
Article
319
Statistics
285
Lehrbuch
271
review-article
269
conceptual-paper
232
Textbook
226
Reprint
225
Bibliografie
209
Monografische Reihe
192
review
178
No longer published / No longer aquired
167
case-report
142
more ...
less ...
Language
All
English
120,298
German
11,160
Undetermined
5,137
Spanish
998
French
881
Russian
260
Polish
211
Hungarian
191
Portuguese
174
Italian
167
Korean
106
Danish
63
Swedish
56
Dutch
55
Norwegian
32
Romanian
28
Czech
20
Finnish
18
Croatian
16
Slovak
16
Bulgarian
13
Lithuanian
12
Serbian
10
Japanese
8
Slovenian
8
Chinese
8
Estonian
7
Turkish
6
Indonesian
4
Multiple languages
4
Belarusian
3
Arabic
2
Ukrainian
2
Amharic
1
Official Aramaic (700-300 BCE)
1
Azerbaijani
1
Bosnian
1
Modern Greek (1453-)
1
Hausa
1
Hebrew
1
more ...
less ...
Author
All
Han, Heesup
134
Noland, Marcus
119
Belk, Russell W.
114
Mattila, Anna S.
109
Phau, Ian
108
Grunert, Klaus G.
103
Bauer, Hans H.
102
Huber, Frank
97
Lee, Keun
92
Lusk, Jayson L.
89
Wiedmann, Klaus-Peter
89
Dwivedi, Yogesh Kumar
83
Gierl, Heribert
83
Herrmann, Andreas
83
Foxall, Gordon R.
82
Giuliano, Paola
81
Heshmati, Almas
81
Khare, Arpita
79
Sheth, Jagdish N.
77
Usman, Osly
76
Lee, Jong-Wha
75
Park, Donghyun
75
Grewal, Dhruv
74
Laroche, Michel
72
Nayga, Rodolfo M.
72
Stavins, Joanna
71
Asongu, Simplice
70
Loureiro, Sandra Maria Correia
70
Bagozzi, Richard P.
68
Septianto, Felix
68
Agarwal, Sumit
67
Ko, Eunju
67
Guiso, Luigi
66
Paul, Justin
66
Rowley, Chris
66
Wansink, Brian
63
Verhoef, Peter C.
62
Bruwer, Johan
61
Sutter, Matthias
61
Jang, Soocheong
59
more ...
less ...
Institution
All
National Bureau of Economic Research
823
OECD
241
Springer Fachmedien Wiesbaden
162
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
160
USA / Bureau of the Census
77
SOEP-IS Group
68
World Bank Group
63
Institute for the Study of Labor (IZA)
62
Han gug eun haeng
56
Han gug gae bal yeon gu won
56
USA / Congress / House of Representatives
54
Edward Elgar Publishing
53
HAL
52
IGI Global
51
International Monetary Fund
47
C.E.P.R. Discussion Papers
46
USA
46
eSocialSciences
46
Verlag Dr. Kovač
43
Dae oe gyeong je jeong chaeg yeon gu won
42
International Energy Agency
40
Library of Congress
39
European Association of Agricultural Economists - EAAE
37
World Bank
37
American Marketing Association
36
Université Paris-Dauphine (Paris IX)
35
World Trade Organization
34
Organisation for Economic Co-operation and Development
33
Südkorea / Tong gye cheong
33
International Labour Organization (ILO), United Nations
31
Asian Development Bank
30
Institut für Demoskopie Allensbach
26
Institute for International Economics <Washington, DC>
26
Institute of European Studies, UC Berkeley
26
USA / Department of State
26
Books on Demand GmbH <Norderstedt>
25
Internationaler Währungsfonds
25
Weltbank
25
Europäische Kommission
22
Europäische Kommission / Generaldirektion Bildung und Kultur
22
more ...
less ...
Published in...
All
Journal of business research : JBR
2,111
Journal of retailing and consumer services
1,964
International journal of hospitality management
841
NBER working paper series
817
International journal of consumer studies
777
Working paper / National Bureau of Economic Research, Inc.
698
Psychology & marketing
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
NBER Working Paper
585
Technological forecasting & social change : an international journal
462
SpringerLink / Bücher
450
Tourism management : research, policies, practice
416
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
396
European Journal of Marketing
395
Journal of Consumer Marketing
383
Discussion paper series / IZA
380
Journal of travel and tourism marketing
370
The journal of brand management : an international journal
363
European journal of marketing : EJM
360
Management science : journal of the Institute for Operations Research and the Management Sciences
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of marketing research : JMR
345
Journal of international consumer marketing
335
Cogent business & management
334
Journal of business ethics : JOBE
331
Journal of retailing
320
Journal of marketing management : MM
313
Journal of marketing communications
311
KIET Industrial economic review
309
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
306
Journal of marketing
299
Applied economics
297
CESifo working papers
297
Marketing letters : a journal of research in marketing
297
The international review of retail, distribution and consumer research
297
Journal of fashion marketing and management
295
International journal of retail & distribution management
293
Journal of the Academy of Marketing Science
291
The journal of consumer marketing
290
more ...
less ...
Source
All
ECONIS (ZBW)
126,371
Other ZBW resources
4,259
RePEc
3,434
USB Cologne (EcoSocSci)
3,259
EconStor
1,549
BASE
430
OLC EcoSci
54
USB Cologne (business full texts)
53
ArchiDok
47
more ...
less ...
Showing
1
-
10
of
139,456
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer responses to
SMS
advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
2
Advertising value and privacy concerns in mobile advertising : the case of
SMS
advertising in banking
Hui Shan Lom
;
Thoo Ai Chin
;
Lim, Weng Marc
;
Kian Yeik Koay
- In:
Journal of financial services marketing
29
(
2024
)
3
,
pp. 1135-1153
Persistent link: https://www.econbiz.de/10015061502
Saved in:
3
SMS
advertising the Hallyu way : drivers, acceptance and
intention
to receive
Dix, Steve
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
Saved in:
4
Developing and validating a comprehensive model of factors influencing consumer acceptance of
SMS
advertising : empirical evidence using SEM-PLS
Al Khasawneh, Mohammad Hamdi
;
Shuhaiber, Ahmed
- In:
International journal of business information systems : …
27
(
2018
)
3
,
pp. 298-330
Persistent link: https://www.econbiz.de/10011849506
Saved in:
5
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
6
In-app coupons versus group-coupons : the impact of mobile marketing strategies on mobile application adoption
Wang, Xia
;
Fu, Ning
;
Li, Yiding
;
Liu, Dong
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 159-174
Persistent link: https://www.econbiz.de/10015050008
Saved in:
7
SMS
advertising in India : is TAM a robust model for explaining
intention
?
Bamoriya, Hemant
;
Singh, Rajendra
- In:
Organizations and markets in emerging economies
3
(
2012
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10009753428
Saved in:
8
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
9
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
10
Mobile advertising : a review of the literature
Billore, Aditya
;
Sadh, Ashish
- In:
The marketing review
15
(
2015
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10011504713
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->