Narrow search
Showing 71 - 80 of 710,445
Cover Image
Consumer perceptions of service convenience in hedonic and utilitarian retail settings in China
Wong, Amy - In: Journal of international consumer marketing 33 (2021) 4, pp. 452-470
Persistent link: https://www.econbiz.de/10012607778
Cover Image
A construal-level approach to hedonic and utilitarian shopping orientation
Scarpi, Daniele - In: Marketing letters : a journal of research in marketing 32 (2021) 2, pp. 261-271
Persistent link: https://www.econbiz.de/10012548492
Cover Image
Hedonic and utilitarian values behind engagement of online consumers
Zeba, Farrah; Shaheen, Musarrat; Krishnankutty, Raveesh - In: Journal of electronic commerce in organizations : the … 18 (2020) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10012292165
Cover Image
The moderating effect of restaurant type on hedonic versus utilitarian review evaluations
Hlee, Sunyoung; Lee, Jimin; Yang, Sung-Byung; Koo, Chulmo - In: International journal of hospitality management 77 (2019), pp. 195-206
Persistent link: https://www.econbiz.de/10011988520
Cover Image
Price discount depth effect on perceived value of hedonic and utilitarian services : a congruity theory approach
Atilgan, Kalender Ozcan; Kara, Ali - In: Journal of euromarketing 24 (2015) 4, pp. 201-223
Persistent link: https://www.econbiz.de/10011428048
Cover Image
To be precise (imprecise) in utilitarian (hedonic) contexts : examining the influence of numerical precision on consumer reactions to artificial intelligence-based recommendations
Zhu, Hong; Zhu, Zimeng; Ou, Yilin; Yin, Ya - In: Psychology & marketing 40 (2023) 12, pp. 2668-2685
Persistent link: https://www.econbiz.de/10014432529
Cover Image
Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon; Bang, Hye Jin; Yoon, Sukki; Baek, Tae Hyun - In: International journal of advertising : the review of … 43 (2024) 1, pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
Cover Image
Which products are more responsive to in-store displays : utilitarian or hedonic?
Garrido-Morgado, Álvaro; González-Benito, Óscar; … - In: Journal of retailing 97 (2021) 3, pp. 477-491
Persistent link: https://www.econbiz.de/10013256061
Cover Image
Impacts of Hedonic and Utilitarian User Motives on the Innovativeness of User-Developed Solutions
Stock, Ruth Maria - 2014
solutions they develop. The theoretical framework integrates self-determination theory and goal setting theory.The major …
Persistent link: https://www.econbiz.de/10013064007
Cover Image
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 144 (2022), pp. 751-763
Persistent link: https://www.econbiz.de/10013185036