Similar Search Results

The use of different endorser types in advertising : a content analysis of magazine advertisements

Schimmelpfennig, Christian - In: Journal of global marketing 32 (2019) 3, pp. 139-153

Persistent link: https://www.econbiz.de/10012201019

Perfect mothers? : the description of mothers in food advertising

Lee, Jinhee; Hong, Ji Mi; Cheong, Hyuk Jun - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 593-611

Persistent link: https://www.econbiz.de/10012179146

Muslim millennials' attitudes towards fashion advertising

Salam, Muhammad Talha; Muhamad, Nazlida; Leong, Vai Shiem - In: International journal of advertising : the review of … 38 (2019) 5, pp. 796-819

Persistent link: https://www.econbiz.de/10012200321

Nigerian Children Specimens As Resonance of Print Media Advertising : What For?

Dalamu, Taofeek - 2018

study as an examination of the ways that advertising professionals utilize children to achieve persuasive goals. Eight … with Halliday's clause as representation assisted in processing the advertising contents functioning in the domains of … advertising communications …

Persistent link: https://www.econbiz.de/10012913723

How Well Does GLOBE Predict Values in Advertising? A Content Analysis of Print Advertising from the UK, Ireland, Poland and Hungary

Czarnecka, Barbara; Brennan, Ross - 2011

print advertising from Poland, the UK, Hungary and Ireland. The methodological approach was content analysis; Pollay’s (1983 …

Persistent link: https://www.econbiz.de/10014178519

Comparative Effectiveness of Radio, Print and Web Advertising

Dash, Mihir; Belgaonkar, Prithvi - 2012

It is a well-researched fact that TV advertising is the most effective form of advertising; but this fact is now met … due importance. The objective of this study is to compare the effectiveness of radio, print and web advertising over and … above TV advertising. The findings of this study shed some light on the potential of the internet and radio as medium of …

Persistent link: https://www.econbiz.de/10014162645

A Discourse Analysis of Thematic Print Advertisements

Embong, Abdul Mutalib; Jusoh, Juhari Sham; Mohamed … - 2017

Objective – This paper presents a discourse study on the print advertisements of a particular theme in Malaysia, that is, Malaysia Day, for social and commercial functions by a telecommunication company. Methodology/Technique – The print advertisements studied were analyzed in a detailed...

Persistent link: https://www.econbiz.de/10014120188

A Theoretical-Systemic Evaluation of Disjunctive Texts in Print Advertisements

Dalamu, Taofeek - 2023

This study examined the disjunctive styles of the print media in the Nigerian advertising world. To demonstrate the … textual compositions into computational entities. Thus, the statistics revealed that advertising experts interact smoothly … promote an article, or to save time and space in their quest to persuade recipients. The analyst observed that advertising …

Persistent link: https://www.econbiz.de/10014360779

The nature and extent of environmental sustainability advertising in magazines in a developing market

Ndlovu, Sibusiso; Ellis, Debbie - In: International journal of innovation & sustainable … 16 (2022) 3/4, pp. 372-399

Persistent link: https://www.econbiz.de/10014319666

Impact of Advertising Context with Reference to Print Advertising

Usmani, Asad Kareem; Alam, Aftab - 2023

Advertising context refers to the surrounding or the environment within which an advertisement is found. Context in the …

Persistent link: https://www.econbiz.de/10014355252