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Social marketing on AIDS : usi...
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Ghana
28
Consumer behaviour
12
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Dienstleistungsqualität
7
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7
Social Marketing
7
Social marketing
7
Africa
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Owusu-Frimpong, Nana
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Tweneboah-Koduah, Ernest Yaw
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Nwankwo, Sonny
9
Osei-Frimpong, Kofi
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Acheampong, George
5
Mahmoud, Mahmoud Abdulai
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Mmieh, Frederick
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Omar, Ogenyi Ejye
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Odoom, Raphael
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3
Blankson, Charles
3
Coffie, Isaac Sewornu
3
Hinson, Robert
3
Braimah, Mahama
2
Braimah, Stephen Mahama
2
Dason, Baba
2
Gli, Deli Dotse
2
Mann, Victoria
2
Marciniak, Ruth
2
Narteh, Bedman
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Otuo, Priscilla Ntriwaa
2
Tarnanidis, Theodoros K.
2
Trang, Tran P.
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Adom, Kwame
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1
Donkor, Georgina
1
Effah, Ebenezer Asare
1
Ekwulugo, Frances
1
Iyer, Pramod
1
Karikari, Serwaa
1
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Thunderbird international business review
7
Journal of African business
3
Journal of nonprofit & public sector marketing
3
The international journal of bank marketing : IJBM
3
The service industries journal
3
African journal of economic and management studies
2
Health marketing quarterly
2
International journal of public sector management : IJPSM
2
Journal of retailing and consumer services
2
Journal of social marketing : JSOCM
2
The marketing review
2
African Journal of Economic and Management Studies
1
African journal of economic and management studies : AJEMS
1
Digital business
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
Future Business Journal
1
International Journal of Bank Marketing
1
International Journal of Nonprofit and Voluntary Sector Marketing
1
International Journal of Productivity and Performance Management
1
International journal of emerging markets
1
International journal of management & enterprise development : IJMED
1
International journal of quality & reliability management
1
International journal of services and operations management : IJSOM
1
International journal of services, economics and management
1
International review on public and non-profit marketing
1
Journal of Service Theory and Practice
1
Journal of Small Business and Enterprise Development
1
Journal of Social Marketing
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of marketing theory and practice : JMTP
1
Journal of service theory and practice : JSTP
1
Technological forecasting & social change : an international journal
1
The Routledge companion to business in Africa
1
The Service Industries Journal
1
The journal of brand management : an international journal
1
The journal of services marketing
1
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ECONIS (ZBW)
39
OLC EcoSci
10
Other ZBW resources
7
RePEc
1
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1
Social marketing : using stages of change model to assess HIV/AIDS testing intentions among university students in Ghana
Tweneboah-Koduah, Ernest Yaw
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 208-225
Persistent link: https://www.econbiz.de/10010490404
Saved in:
2
Political marketing strategies in Africa : expert opinions of recent political elections in Ghana
Hinson, Robert
;
Tweneboah-Koduah, Ernest Yaw
- In:
Journal of African business
11
(
2010
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10008702028
Saved in:
3
Behavioral change communications on malaria prevention in Ghana
Tweneboah-Koduah, Ernest Yaw
;
Braimah, Mahama
;
Otuo, …
- In:
Health marketing quarterly
29
(
2012
)
2
,
pp. 130-145
Persistent link: https://www.econbiz.de/10009572289
Saved in:
4
Impact of customization and innovation on hospitality firms' performance
Tweneboah-Koduah, Ernest Yaw
;
Anning-Dorson, Thomas
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10012256120
Saved in:
5
Determinants of customer switching behaviour : evidence from the non-bank financial institutions in Ghana
Tweneboah-Koduah, Ernest Yaw
;
Mann, Victoria
;
Quaye, …
- In:
International journal of services, economics and management
8
(
2017
)
4
,
pp. 268-286
Persistent link: https://www.econbiz.de/10011971804
Saved in:
6
Using theory in social marketing to predict waste disposal behaviour among households in Ghana
Tweneboah-Koduah, Ernest Yaw
;
Adams, Matilda
;
Nyarku, …
- In:
Journal of African business
21
(
2020
)
1
,
pp. 62-77
Persistent link: https://www.econbiz.de/10012180432
Saved in:
7
Innovation and organizational development : the role of organizational leadership
Anning-Dorson, Thomas
;
Odoom, Raphael
;
Acheampong, George
; …
- In:
African journal of economic and management studies : AJEMS
8
(
2017
)
3
,
pp. 338-351
Persistent link: https://www.econbiz.de/10011786639
Saved in:
8
Influencing behavior change through corporate social marketing : evidence from Ghana
Tweneboah-Koduah, Ernest Yaw
;
Coffie, Isaac Sewornu
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
Saved in:
9
The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana
Tweneboah-Koduah, Ernest Yaw
;
Abdulai, Shaman
;
Coffie, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 495-512
Persistent link: https://www.econbiz.de/10013440607
Saved in:
10
Understanding flooding events in Ghana : a social marketing and self-determination theory perspective
Tweneboah-Koduah, Ernest Yaw
;
Adams, Matilda
;
Amoakoh, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 534-555
Persistent link: https://www.econbiz.de/10013440620
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