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A typology of post-M&A marketing integration
Öberg, Christina - In: International journal of comparative management 1 (2018) 1, pp. 91-105
Persistent link: https://www.econbiz.de/10012051335
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Influence of integration on interactivity in social media luxury brand communities
Kim, Juran; Lee, Ki Hoon - In: Journal of business research : JBR 99 (2019), pp. 422-429
Persistent link: https://www.econbiz.de/10012023672
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A typology of brand alliances and consumer awareness of brand alliance integration
Newmeyer, Casey E.; Venkatesh, R.; Ruth, Julie A.; … - In: Marketing letters : a journal of research in marketing 29 (2018) 3, pp. 275-289
Persistent link: https://www.econbiz.de/10011930003
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Overview of the brand journey and opportunities for future studies
Loureiro, Sandra Maria Correia - In: Italian journal of marketing : ITJM 2023 (2023) 2, pp. 179-206
Persistent link: https://www.econbiz.de/10014330928
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Grenzüberschreitende Akquisitionen und zentrale Konsequenzen für die internationale Marktbearbeitung : der Fall Adidas/Reebok
Schmid, Stefan; Kotulla, Thomas - 2007
Persistent link: https://www.econbiz.de/10013433062
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Location Choices of Multinational Firms: The Case of Mergers and Acquisitions
Zitouna, Habib; Mucchielli, Jean-Louis; Bertrand, Olivier - 2004
This article examines the location choices of cross-border Mergers and Acquisitions (M&A) between OECD members´ firms in the 1990`s. In addition to traditional determinants of FDI, we estimate the impact of specific factors affecting the M&A location pattern. Two distinct econometric methods...
Persistent link: https://www.econbiz.de/10010295407
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Asset Ownership and Foreign-Market Entry
Raff, Horst; Ryan, Michael; Stähler, Frank - 2005
This paper examines the link between a firm's owership of productive assets and its choice of foreign-market entry strategy. We find that, controlling for industry- and country-specific characteristics, the most productive firms (i.e., those owning the most assets) will enter through greenfield...
Persistent link: https://www.econbiz.de/10010296254
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The Choice of Market Entry Mode: Greenfield Investment, M&A and Joint Venture
Stähler, Frank; Ryan, Michael; Raff, Horst - 2007
Multinationals may enter a host market by different modes of foreign direct investment (FDI). This paper examines the choice of FDI mode, and shows that the profitability of greenfield investment influences this choice not only directly, but also indirectly since it determines the outside option...
Persistent link: https://www.econbiz.de/10010296283
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Firm Productivity and the Foreign-Market Entry Decision
Raff, Horst; Ryan, Michael; Stähler, Frank - 2008
We use Japanese firm-level data to examine how a firm?s productivity affects its choice of foreign-market entry strategy. We study a sequence of decisions, starting with the choice between exporting and foreign direct investment (FDI). In the case of FDI, the firm faces two options: greenfield...
Persistent link: https://www.econbiz.de/10010296298
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The canonical correlation analysis between the fitness of organizational condition and integration possibility: The evidence of configurational approach
Wang, Yin-ying; Lin, Shang-ping; Fang, Ching-han; Lo, … - In: International Journal of Management, Economics and … 4 (2015) 3, pp. 92-107
concept. Furthermore, most studies attempted to explain "how to make integration work", while omitting "why integration is not … or indirectly involved in the M&A. The results of this study indicate the possibility of integration project after M … than companies with low organizational fit. Second, the relationship between the organizational fit and the integration …
Persistent link: https://www.econbiz.de/10011400731