The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how … respondents with purchasing power to examine their perception, awareness of, and attitudes towards sustainability and eco-fashion … that participants have a positive attitude towards the sustainability of fashion brands. Moreover, a positive correlation …

textile and fashion industries. This is mainly due to improper marketing communication of sustainable subjects or a rather low … marketing communication of sustainable fashion. As part of the above objective, we attempt to propose the general trend in … of sustainable fashion houses on consumers from Generations Y and Z and its comparison with previous research for the …

luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self …-expression, prestige, and brand image when purchasing luxury fashion handbags. Analytical hierarchy process (AHP) was performed to measure … most dominant value for Chinese millennial participants when purchasing luxury fashion handbags, whereas the prestige value …

1 - Introduction -- 2 – GLOVER, Catherine, Fashion Storytelling through Dress and Lego Mini-Figures: Mary Queen of … Scots -- CHAPTER 3 – MONTI, Gabriele, An Exhibition to Define a Museum: Grazietta Butazzi and «Memos. On Fashion in This … Millennium -- CHAPTER 4 – ASPINALL, Matilda, Back to the Future of Fashion Past: Re-fashioning Future Garment Making -- CHAPTER 5 …