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Werbung von Versicherungsunternehmen : eine Analyse der versicherungsspezifischen Besonderheiten
Hujber, Tanja - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013420605
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Effect of ad-irrelevant distance cues on persuasiveness of message framing
Kulkarni, Atul A.; Hong, Yuan - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 254-263
Persistent link: https://www.econbiz.de/10011313246
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The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies
Mathur, Pragya; Jain, Shailendra Pratap; Hsieh, Meng-hua; … - In: Organizational behavior and human decision processes : … 122 (2013) 2, pp. 141-151
Persistent link: https://www.econbiz.de/10010227152
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Framing as a strategic persuasive message tactic
Kim, Kenneth E. - In: The Routledge handbook of strategic communication, (pp. 285-302). 2015
Persistent link: https://www.econbiz.de/10010468320
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Ad framing effects for consumption products : an affect priming process
Chang, Chingching - In: Psychology & marketing 25 (2008) 1, pp. 24-46
Persistent link: https://www.econbiz.de/10003735795
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Threat, efficacy and message framing in consumer healthcare
Nandakumar, Nachiketas; Sivakumaran, Bharadhwaj; Kalro, Arti - In: Marketing intelligence & planning 35 (2017) 4, pp. 442-457
Persistent link: https://www.econbiz.de/10011723754
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Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa; Zhao, Guangzhi; Li, Feng; Liu, Lu; Shen, Lulu - In: Journal of business research : JBR 103 (2019), pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
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Persuasive impact of fit between regulatory focus and message framing on consumer responses : message strength and choice for others
Choi, Jieun - In: The journal of applied business research 34 (2018) 2, pp. 393-403
Persistent link: https://www.econbiz.de/10011868874
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Preparing for retirement : the influence of message frame, message appeal and life stage
Fenton, Andrea Gaye; Sands, Sean; Ferraro, Carla; … - In: Journal of social marketing : JSOCM 13 (2023) 4, pp. 572-592
Persistent link: https://www.econbiz.de/10014426715
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Message framing strategies in promoting tourists' pro-environmental behavioral intentions : the interaction of social distance and message framing
Zhao, Xinxin; Yao, Yanbo; Ren, Lianping; Jia, Guangmei - In: Journal of travel and tourism marketing 40 (2023) 8, pp. 678-692
Persistent link: https://www.econbiz.de/10014447622