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Be rational or be emotional :...
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Han, Heesup
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113
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108
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106
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105
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101
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98
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86
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85
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84
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84
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83
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83
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81
Sheth, Jagdish N.
81
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79
Septianto, Felix
79
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78
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75
Loureiro, Sandra Maria Correia
74
Nayga, Rodolfo M.
73
Anderson, Simon P.
71
Wansink, Brian
70
Laroche, Michel
69
Agarwal, Sumit
68
Chintagunta, Pradeep K.
68
Stavins, Joanna
67
Walsh, Gianfranco
66
Paul, Justin
65
Ashkanasy, Neal M.
63
Esch, Franz-Rudolf
62
Gröppel-Klein, Andrea
62
Jang, Soocheong
62
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62
Bruwer, Johan
61
Ko, Eunju
59
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European Association of Agricultural Economists - EAAE
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Edward Elgar Publishing
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Books on Demand GmbH <Norderstedt>
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Information Resources Management Association
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Nordic Council of Ministers
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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351
Journal of marketing management : MM
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Journal of travel and tourism marketing
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Journal of international consumer marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Marketing letters : a journal of research in marketing
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Cogent business & management
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International journal of advertising : the quarterly review of marketing communications
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Journal of the Academy of Marketing Science
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
100,946
Other ZBW resources
3,814
USB Cologne (EcoSocSci)
2,710
RePEc
1,579
EconStor
916
BASE
174
OLC EcoSci
53
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32
ArchiDok
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date (oldest first)
91
Advertising
-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
Saved in:
92
Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Foti, Lianne
;
Zhu, Xiajing
;
Yuan, Yige
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
Saved in:
93
The effect of social exclusion on persuasiveness of feelings versus reasons in advertisements : the moderating role of culture
Jiang, Hongyan
;
Li, Chen
;
Li, Xiuping
;
Li, Leida
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1252-1273
Persistent link: https://www.econbiz.de/10012395654
Saved in:
94
The effectiveness of
advertising
images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
95
When and why negative emotional appeals work in
advertising
: a review of research
Zheng, Minxia
- In:
Inventi impact: retailing & consumer services
(
2020
)
3
,
pp. 130-139
Persistent link: https://www.econbiz.de/10012321336
Saved in:
96
The effect of sequential structure in charity
advertising
on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
Saved in:
97
Winning versus not losing : exploring the effects of in-game
advertising
outcome on its effectiveness
Ghosh, Tathagata
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
Saved in:
98
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
99
Promoting consumer well-being : examining
emotion
regulation strategies in social
advertising
messages
Kemp, Elyria
;
Cowart, Kelly
;
Bui, M̃y
- In:
Journal of business research : JBR
112
(
2020
),
pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
Saved in:
100
Effectiveness of animal images in
advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
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