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From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing

Antonetti, Paolo; Baines, Paul; Walker, Lorna - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 940-969

Persistent link: https://www.econbiz.de/10011405171

Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals

Voutsa, Maria C.; Tsichla, Eirini; Hatzithomas, Leonidas; … - In: International journal of internet marketing and … 15 (2021) 4, pp. 368-393

Persistent link: https://www.econbiz.de/10012670668

Review of neuroscience in marketing: areas, emotions and tools

Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100

Persistent link: https://www.econbiz.de/10012887908

Mixed feelings enhance the effectiveness of luxury advertising

Bandyopadhyay, Argho; Septianto, Felix; Nallaperuma, … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 28-34

Persistent link: https://www.econbiz.de/10012698466

Development and validation of an emic scale to measure ad-evoked nostalgia in France

Merchant, Altaf; Ford, John B.; Dianoux, Christian; … - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 706-729

Persistent link: https://www.econbiz.de/10011585286

Understanding responses to comedic advertising aggression : the role of vividness and gender identity

Weinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 562-587

Persistent link: https://www.econbiz.de/10011849120

Neural correlates of fear appeal in advertising : an fMRI analysis

Mostafa, Mohamed M. - In: Journal of marketing communications 26 (2020) 1, pp. 40-64

Persistent link: https://www.econbiz.de/10012203387

Fair trade advertising : influences of information type and emotional appeal congruency

Hur, Songyee; Lee, Jung Eun; Stoel, Leslie - In: Journal of marketing communications 26 (2020) 2, pp. 186-206

Persistent link: https://www.econbiz.de/10012203409

Emotional experience and advertising effectiveness : on the use of EEG in marketing

Eijlers, Esther - 2020

Persistent link: https://www.econbiz.de/10012203501

Consumption desire among children (from 7 to 11) : role of the exposure to social media advertisements and product familiarity

Methlouthi, Kawther; Nefzi, Ayoub - In: Cogent business & management 10 (2023) 3, pp. 1-16

This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the role of individual attributes (such as age, gender, and susceptibility to peer influence), desire traits (including content and intensity), exposure to social media ads, and...

Persistent link: https://www.econbiz.de/10014506335