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COVID vaccine and Generation Z : a study of factors influencing adoption

Jose, Saju - In: Young consumers : insight and ideas for responsible … 23 (2022) 1, pp. 16-32

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A longitudinal analysis of country image and brand origin effects

Magnusson, Peter; Zdravkovic, Srdan; Westjohn, Stanford A. - In: International marketing review 39 (2022) 4, pp. 912-930

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Measuring country of origin effects in online shopping implicitly : a discrete choice analysis approach

Brand, Benedikt; Baier, Daniel - In: International marketing review 39 (2022) 4, pp. 955-983

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Country of origin effect on purchase intention towards Italian luxury fashion : mediating role of brand perception and social status

Kumar, Sandeep; Gautam, Amit - In: Metamorphosis : a journal of management research 20 (2021) 1, pp. 16-24

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The role of country of origin image, brand image and eWOM in the intention to receive the Sinopharm vaccine

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Brand origin effects during economic declines : evidence from an emerging market

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The effects of country of origin and social media opinion leaders on purchase intention for Wuling vehicles

Ekyawan, Fandis; Rahman, Ma'ruf Fauzi - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 2, pp. 188-195

Manuscript type: Research Article Research Aims: This research objective was to analyse the influence of country of origin, trust, price perception, perceived quality and social media opinion leader on Wuling purchase intention. Design/methodology/approach: This study was conducted...

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Factors affecting the intention to receive the Sinofarm vaccine

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Integrating country of origin, brand image and halal product knowledge : the case of the South Korean skincare in Indonesia

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Ethnocentrism and consumer knowledge in the U.S. auto consumer

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