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Creativity and passion between global branding and country of origin roots

Aiello, Gaetano; Donvito, Raffaele; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 357-360

Persistent link: https://www.econbiz.de/10010408098

When does it pay off to link a brand name to a country?

Nes, Erik B.; Gripsrud, Geir - In: Journal of euromarketing 23 (2014) 1/2, pp. 22-36

Persistent link: https://www.econbiz.de/10010504730

Does country of origin affect brand associations? : the case of Italian brands in China

Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 409-421

Persistent link: https://www.econbiz.de/10010408599

Modeling links between the decision-makking process and luxury brand attachment : an international comparison

Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 361-378

Persistent link: https://www.econbiz.de/10010408602

A memory-theory perspective of country-image formation

Lee, Richard; Lockshin, Larry; Greenacre, Luke - In: Journal of international marketing 24 (2016) 2, pp. 62-79

Persistent link: https://www.econbiz.de/10011500469

Canada Taiwan differences product-country perceptions

Ahmed, Sadrudin A.; Astous, Alain d' - In: International journal of commerce and management 25 (2015) 1, pp. 38-51

Persistent link: https://www.econbiz.de/10011297670

Could there be a luxury brand originating from the Czech Republic? : the case of Czech watchmaker manufacture Prim 1949

Král, Petr - In: Central European business review : CEBR 2 (2013) 3, pp. 15-21

Persistent link: https://www.econbiz.de/10010344406

The nature of country of origin effect : exploring COO effect on Arçelik A.S.

Öngel, Volkan; Öngel, Elif - 2014

Persistent link: https://www.econbiz.de/10011293719

COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy

Chaney, Damien; Lee, Michael S. W. - In: Psychology & marketing 39 (2022) 4, pp. 741-754

Persistent link: https://www.econbiz.de/10013165432

Lifestyle segmentation : mobile phone purchase vis-à-vis consumption decision

Nugraha, Albert Kriestian Novi Adhi; Silintowe, Yunita … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 14-25

Prior studies intensively rely on lifestyle segmentation to investigate the patterns of purchase and consumption decisions. However, the literature does not specifically relate lifestyle profiles with the types of consumer decisions (i.e., purchasing vs. consumption decisions). Therefore, this...

Persistent link: https://www.econbiz.de/10012938788