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Johnson, Lester W.
174
Dwivedi, Abhishek
34
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30
McDonald, Robert E.
28
Merrilees, Bill
13
White, Lesley
13
Bove, Liliana L.
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D'Alessandro, Steven
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1
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
2
Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
3
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
4
Sustainability of nonprofit organizations : an empirical investigation
Weerawardena, Jay
;
McDonald, Robert E.
;
Sullivan Mort, …
- In:
Journal of world business : JWB
45
(
2010
)
4
,
pp. 346-356
Persistent link: https://www.econbiz.de/10008668294
Saved in:
5
Knowledge-based sales management strategy and the grafting metaphor : implications for theory and practice
Madhavaram, Sreedhar
;
McDonald, Robert E.
- In:
Industrial marketing management : the international …
39
(
2010
)
7
,
pp. 1078-1087
Persistent link: https://www.econbiz.de/10008668708
Saved in:
6
From "virtuous" to "pragmatic" pursuit of social mission : a sustainability-based typology of nonprofit organizations and corresponding strategies
McDonald, Robert E.
;
Weerawardena, Jay
;
Madhavaram, Sreedhar
- In:
Management research review
38
(
2015
)
9
,
pp. 970-991
Persistent link: https://www.econbiz.de/10011392536
Saved in:
7
Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness : the role of marketing strategy in new product performance and shareholder valu...
Hansen, Jared M.
;
McDonald, Robert E.
;
Mitchell, Ronald K.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10009747847
Saved in:
8
An analysis of managers' resource allocation dilemma in a fixed capacity situation
Levin, Michael A.
;
McDonald, Robert E.
;
Wilcox, James B.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 331-339
Persistent link: https://www.econbiz.de/10009787439
Saved in:
9
Technological innovations in hospitals : what kind of competitive advantage does adoption lead to?
McDonald, Robert E.
;
Srinivasan, Narasimhan
- In:
International journal of technology management : IJTM
28
(
2004
)
1
,
pp. 103-117
Persistent link: https://www.econbiz.de/10002207372
Saved in:
10
The interplay between advertising and society : an historical analysis
McDonald, Robert E.
;
Laverie, Debra A.
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
4
,
pp. 585-609
Persistent link: https://www.econbiz.de/10012794241
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