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Are luxury purchasers really i...
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Kapferer, Jean-Noël
65
Bastien, Vincent
7
Valette-Florence, Pierre
6
Tabatoni, Olivier
4
Laurent, Gilles
2
Michaut-Denizeau, Anne
2
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The journal of brand management : an international journal
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Brand management ; Vol. 2
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ECONIS (ZBW)
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Die Marke - Kapital des Unternehmens
Kapferer, Jean-Noël
-
1992
Persistent link: https://www.econbiz.de/10011519635
Saved in:
12
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
13
How self-success drives luxury demand : an integrated model of luxury growth and country comparisons
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 273-287
Persistent link: https://www.econbiz.de/10012104001
Saved in:
14
Advances in luxury brand management
Kapferer, Jean-Noël
(
ed.
);
Kernstock, Joachim
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011639311
Saved in:
15
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
16
Strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël
-
2003
-
2. ed., reprint
Persistent link: https://www.econbiz.de/10001732527
Saved in:
17
The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël
-
2004
-
3. ed
Persistent link: https://www.econbiz.de/10002062844
Saved in:
18
(Re)inventing the brand : can top brands survive the new market realities?
Kapferer, Jean-Noël
-
2001
Persistent link: https://www.econbiz.de/10001565649
Saved in:
19
Réinventer la marque?
Kapferer, Jean-Noël
- In:
Revue française de gestion : hommes et techniques
29
(
2003
)
145
,
pp. 119-130
Persistent link: https://www.econbiz.de/10001979841
Saved in:
20
Is the luxury industry really a financer's dream
Kapferer, Jean-Noël
;
Tabatoni, Olivier
-
2010
Persistent link: https://www.econbiz.de/10008669289
Saved in:
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