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Entrepreneurship marketing : principles and practice of SME marketing

Nwankwo, Sonny (ed.); Gbadamosi, Ayantunji (ed.) - 2020 - Second edition

environment -- 5 Buyer behaviour in the 21st century: implications for SME marketing -- 6 Revisiting entrepreneurship marketing … The role and relevance model of marketing in small and medium-sized enterprises -- 4 The entrepreneurship marketing …Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises …

Persistent link: https://www.econbiz.de/10013180588

Entrepreneurial marketing in small enterprises

Jones, Rosalind; Morrish, Sussie C.; Deacon, Jonathan; … - In: The Sage handbook of small business and entrepreneurship, (pp. 297-320). 2018

Persistent link: https://www.econbiz.de/10012034376

Strategic market orientations before and after industry transition : an entrepreneurship perspective

Gray, Gordon T.; Wert-Gray, Stacia - In: The marketing review 16 (2016) 4, pp. 373-388

Persistent link: https://www.econbiz.de/10011894548

Market, entrepreneurial, and technology orientations : impact on innovation and firm performance

Kocak, Akin; Carsrud, Alan L.; Oflazoglu, Sonyel - In: Management decision : MD 55 (2017) 2, pp. 248-270

Persistent link: https://www.econbiz.de/10011707733

Relationship between market orientation, entrepreneurial orientation, and firm performance in Thai SMEs : the mediating role of marketing capabilities

Lekmat, Laddawan; Selvarajah, Christopher T.; Hewege, … - In: International journal of business and economics 17 (2018) 3, pp. 213-237

Persistent link: https://www.econbiz.de/10011997120

Competitive strategies among Ontario farms marketing direct to consumers

Micheels, Eric T.; Böcker, Andreas - In: Agricultural and Food Economics : AFE 5 (2017) 10, pp. 1-23

in determining rates of product and marketing innovations among farm-based agribusinesses. These findings further …

Persistent link: https://www.econbiz.de/10011657525

The Market for Entrepreneurs

Dew, Nicholas; Ramesh, Anusha; Read, Stuart - 2011

We surveyed 184 graduating MBA students using an adaptive conjoint instrument to ascertain the resources they would require for starting their own new firm rather than accepting a job offer with an existing firm. Our investigation enabled us to quantify the utility of a heterogeneous set of...

Persistent link: https://www.econbiz.de/10014042686

Innovations in entrepreneurial marketing dimensions : evidence of Halal food SMES in Ghana

Deku, Wisdom Apedo; Wang, Jiuhe; Das, Narain - In: Journal of Islamic marketing 14 (2023) 3, pp. 680-713

Persistent link: https://www.econbiz.de/10013536417

Entrepreneurial orientation and performance of SMEs : the roles of marketing capabilities and social media usage

Susanto, Perengki; Mohammad Enamul Hoque; Najeeb Ullah Shah - In: Journal of entrepreneurship in emerging economies 15 (2023) 2, pp. 379-403

Persistent link: https://www.econbiz.de/10014310975

Is entrepreneurship enough to achieve superior performance in SMEs in emerging countries? : multiple mediation of market orientation and marketing capabilities

Cruz Rincon, Martha Lucia; Agredo Diaz, Martha Lucia; … - In: Journal of entrepreneurship in emerging economies 15 (2023) 5, pp. 945-966

Persistent link: https://www.econbiz.de/10014425893