Purpose - The purpose of this study is to investigate the effects of store displays on shopping behavior among female consumers to provide insights that a manager can use to encourage purchase behavior.Design/methodology/approach - The data in this research is collected from 200 women...

Buy-till-you-defect [BTYD] models are built for companies operating in a non- contractual setting to predict customers' transaction frequency, amount and timing as well as customer lifetime. These models tend to perform well, although they often predict unrealistically long lifetimes for a...