//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Semantic congruence effects ac...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketingmanagement
16,970
Marketing management
16,384
Perception
5,854
Produktgestaltung
5,636
Wahrnehmung
5,329
Consumer behaviour
4,999
Konsumentenverhalten
4,917
Product design
4,704
Theorie
3,817
Theory
3,790
Marketing
3,670
Deutschland
2,433
Germany
2,285
Relationship marketing
2,161
Beziehungsmarketing
2,150
USA
1,924
United States
1,869
Brand management
1,831
Markenführung
1,820
Innovation
1,801
Online-Marketing
1,293
Produktentwicklung
1,292
Internet marketing
1,252
Strategisches Management
1,237
New product development
1,222
Innovationsmanagement
1,130
Unternehmenserfolg
1,114
Firm performance
1,110
Innovation management
1,106
Markenimage
1,056
Brand image
1,055
Strategic management
986
Marktforschung
878
Werbung
865
SME
861
KMU
858
Social Web
855
Social web
854
Advertising
797
Internationales Marketing
796
more ...
less ...
Online availability
All
Undetermined
7,383
Free
4,120
Type of publication
All
Article
17,840
Book / Working Paper
11,883
Journal
59
Other
9
Type of publication (narrower categories)
All
Article in journal
12,694
Aufsatz in Zeitschrift
12,694
Aufsatz im Buch
3,281
Book section
3,281
Graue Literatur
2,217
Non-commercial literature
2,217
Hochschulschrift
1,825
Working Paper
1,519
Thesis
1,426
Arbeitspapier
1,349
Collection of articles of several authors
857
Sammelwerk
857
Lehrbuch
782
Textbook
667
Bibliografie enthalten
662
Bibliography included
662
research-article
598
Case study
591
Fallstudie
591
Aufsatzsammlung
471
Konferenzschrift
275
Ratgeber
198
Guidebook
184
Conference proceedings
170
Dissertation u.a. Prüfungsschriften
138
Reprint
130
Conference paper
109
Konferenzbeitrag
109
Glossar enthalten
108
Glossary included
108
Handbook
102
Handbuch
102
Collection of articles written by one author
85
Sammlung
85
Article
68
review-article
57
conceptual-paper
55
Amtsdruckschrift
53
Government document
53
Festschrift
48
more ...
less ...
Language
All
English
22,303
German
5,933
Undetermined
1,225
French
144
Polish
50
Spanish
41
Russian
36
Hungarian
31
Swedish
27
Italian
24
Dutch
22
Ukrainian
11
Danish
9
Portuguese
8
Romanian
8
Finnish
5
Slovak
5
Bulgarian
4
Czech
3
Turkish
3
Croatian
2
Norwegian
2
Serbian
2
Chinese
2
Bosnian
1
Valencian
1
Indonesian
1
Kazakh
1
Lithuanian
1
Macedonian
1
Malay (macrolanguage)
1
Multiple languages
1
Slovenian
1
more ...
less ...
Author
All
Kotler, Philip
123
Bruhn, Manfred
107
Homburg, Christian
87
Meffert, Heribert
75
Pepels, Werner
57
Keller, Kevin Lane
46
Wiedmann, Klaus-Peter
46
Kirchgeorg, Manfred
44
Bauer, Hans H.
43
Sheth, Jagdish N.
43
Tomczak, Torsten
43
Esch, Franz-Rudolf
41
Herrmann, Andreas
39
Kumar, V.
39
Albers, Sönke
36
Backhaus, Klaus
36
Kleinaltenkamp, Michael
34
Kitchen, Philip J.
33
Vrontis, Demetris
31
Huber, Frank
29
Piercy, Nigel
29
Burmann, Christoph
28
Kerin, Roger A.
28
Berndt, Ralph
27
Gierl, Heribert
27
Peter, Jerome Paul
27
Diller, Hermann
26
Reinecke, Sven
26
Krishna, Aradhna
25
Kuß, Alfred
25
McDonald, Malcolm
25
Melewar, T. C.
25
Fritz, Wolfgang
24
O'Cass, Aron
24
Simon, Hermann
24
Belz, Christian
23
Kotabe, Masaaki
23
Nufer, Gerd
23
Unger, Fritz
23
Aaker, David A.
22
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
95
American Marketing Association
58
National Bureau of Economic Research
48
IGI Global
28
OECD
24
Books on Demand GmbH <Norderstedt>
23
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
Verlag Dr. Kovač
16
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
HAL
12
Haufe-Lexware GmbH & Co. KG
12
Verlag Franz Vahlen
12
American Management Association
10
Edward Elgar Publishing
10
Université Paris-Dauphine (Paris IX)
10
De Gruyter Oldenbourg
9
Harvard Graduate School of Business Administration
9
Nomos Verlagsgesellschaft
9
Erasmus Research Institute of Management
8
Fachhochschule Reutlingen / European School of Business
8
UVK Verlagsgesellschaft mbH
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Information Resources Management Association
7
NetLibrary, Inc
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
Center of Market Oriented Product and Production Management
6
Christian-Albrechts-Universität zu Kiel
6
INSEAD
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Springer-Verlag GmbH
6
Uni-Taschenbücher GmbH
6
Campus Verlag
5
DePaul University / College of Commerce
5
Internationales Arbeitsamt
5
RWTH Aachen
5
Springer Gabler <Firma>
5
Wiley-VCH
5
more ...
less ...
Published in...
All
Journal of business research : JBR
452
Industrial marketing management : the international journal for industrial and high-tech firms
265
SpringerLink / Bücher
253
Journal of strategic marketing
201
International journal of production research
168
Europäische Hochschulschriften / 5
160
Journal of retailing and consumer services
157
International journal of product development : IJPD
155
European journal of marketing : EJM
154
Journal of marketing
143
Journal of marketing management : MM
142
Journal of the Academy of Marketing Science
127
Journal of marketing communications
126
Management science : journal of the Institute for Operations Research and the Management Sciences
125
The journal of business & industrial marketing
109
Gabler Edition Wissenschaft
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
Marketing intelligence & planning
95
Journal of marketing research : JMR
93
International journal of production economics
89
Springer eBook Collection
89
European Journal of Marketing
88
The journal of brand management : an international journal
82
Psychology & marketing
81
Marketing Intelligence & Planning
80
International journal of hospitality management
79
Journal of business ethics : JOBE
69
Marketing : ZFP ; journal of research and management
68
The journal of product & brand management
67
The journal of product innovation management : an international publication of the Product Development & Management Association
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Marketing letters : a journal of research in marketing
64
Asia Pacific journal of marketing and logistics
63
Business horizons
61
Lehrbuch
60
IEEE transactions on engineering management : EM
59
Jahrbuch der Absatz- und Verbrauchsforschung
59
Tourism management : research, policies, practice
58
Faculty & research / Insead : working paper series
57
Journal of advertising research
57
more ...
less ...
Source
All
ECONIS (ZBW)
27,263
USB Cologne (EcoSocSci)
882
Other ZBW resources
867
RePEc
472
EconStor
255
BASE
37
USB Cologne (business full texts)
10
ArchiDok
4
OLC EcoSci
1
more ...
less ...
Showing
1
-
10
of
29,791
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multisensory design : reaching out to touch the consumer
Spence, Charles
;
Gallace, Alberto
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 267-307
Persistent link: https://www.econbiz.de/10008902981
Saved in:
2
The role of car aesthetics on consumers' decisions : an example from Romania
Tarta, Corina Paula
;
Plaias, Ioan
;
Martinez, Luis F.
; …
- In:
Scientific Annals of Economics and Business
67
(
2020
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012415443
Saved in:
3
Automotive interior design : eine verhaltenswissenschaftliche Untersuchung der Wirkung automobiler
Produktgestaltung
am Beispiel des Fahrzeuginnenraums
Hanisch, Johannes
-
2017
Persistent link: https://www.econbiz.de/10013435865
Saved in:
4
Distracted from comparison: product design and advertisement with limited attention
Johnen, Johannes
;
Leung, Benson Tsz Kin
-
2022
Persistent link: https://www.econbiz.de/10013179721
Saved in:
5
The Design Communication Assessment Scale (DCAS) : assessing and adjusting the effectiveness of product design communications
Sample, Kevin L.
;
Hulland, John
;
Sevilla, Julio
; …
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 27-48
Persistent link: https://www.econbiz.de/10014584162
Saved in:
6
Produktwahrnehmung und stilistischer Wandel
Jaspersen, Thomas
-
1985
Persistent link: https://www.econbiz.de/10000080127
Saved in:
7
Ease of reading of mandatory information on Canadian food product labels
Mackey, Mary Alton
;
Metz, Marilyn
- In:
International journal of consumer studies
33
(
2009
)
4
,
pp. 369-381
Persistent link: https://www.econbiz.de/10003865111
Saved in:
8
The effect of package shape on apparent volume : an exploratory study with implications for package design
Garber, Lawrence L.
;
Hyatt, Eva M.
;
Boya, Ünal Ö.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 215-234
Persistent link: https://www.econbiz.de/10003867492
Saved in:
9
Produktmetaphorik : metaphorisches Produktdesign als Instrument der Marktprofilierung
Oerkermann, Gerald
-
2007
Persistent link: https://www.econbiz.de/10003439004
Saved in:
10
Evolutionary factors in design preferences
Moss, Gloria
;
Hamilton, Colin
;
Neave, Nick
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10003469686
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->