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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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Advertising brands by means of sounds symbolism : the influence of vowels on perceived brand characteristics
Duduciuc, Alina - In: Studies and scientific researches / Economics edition / … 21 (2015), pp. 112-119
Persistent link: https://www.econbiz.de/10011800194
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An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift; Heeralal, Shalen - 2022
Persistent link: https://www.econbiz.de/10012887823
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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique; Alvarez-Altamirano, Katerina - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
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Femvertising of luxury brands : Message concreteness, authenticity, and involvement
Park, Minjung; Koo, Jayoung; Kim, Do Yuon - In: Journal of global fashion marketing : JGfM 14 (2023) 3, pp. 243-262
Persistent link: https://www.econbiz.de/10014291543
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Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica; Bock, Dora; McCullough, Heath - In: International journal of advertising : the review of … 42 (2023) 3, pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
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The influence of brand effect on slogan's memorability
Silveira, Paulo Duarte; Bogas, Paulo - In: European research studies 22 (2019) 4, pp. 88-100
Persistent link: https://www.econbiz.de/10012286143
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920