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Objectives of customer centric approaches in relationship marketing
Aksoy, Lerzan; Keiningham, Timothy; Bejou, David - In: Profit maximization through customer relationship …, (pp. 1-8). 2008
Persistent link: https://www.econbiz.de/10003754187
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Approaches to customer segmentation
Cooil, Bruce; Aksoy, Lerzan; Keiningham, Timothy - In: Profit maximization through customer relationship …, (pp. 9-39). 2008
Persistent link: https://www.econbiz.de/10003754189
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The relationship of employee perceptions of organizational climate to business-unit outcomes
Cooil, Bruce; Aksoy, Lerzan; Keiningham, Timothy; … - In: Journal of service research : JSR 11 (2008/09) 3, pp. 277-294
Persistent link: https://www.econbiz.de/10003804815
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Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David (ed.); Keiningham, Timothy (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003469119
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Does satisfaction matter more if a multichannel customer is also a multicompany customer?
Larivière, Bart; Aksoy, Lerzan; Cooil, Bruce; … - In: Journal of service management 22 (2011) 1, pp. 39-66
Persistent link: https://www.econbiz.de/10009010795
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A five-component customer commitment model : implications for repurchase intentions in goods and services industries
Keiningham, Timothy; Frennea, Carly M.; Aksoy, Lerzan; … - In: Journal of service research : JSR 18 (2015) 4, pp. 433-450
Persistent link: https://www.econbiz.de/10011392272
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Does loyalty span domains? : examining the relationship between consumer loyalty, other loyalties and happiness
Aksoy, Lerzan; Keiningham, Timothy; Buoye, Alexander; … - In: Journal of business research : JBR 68 (2015) 12, pp. 2464-2476
Persistent link: https://www.econbiz.de/10011399506
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The wallet allocation rule : winning the battle for share
Keiningham, Timothy; Aksoy, Lerzan; Williams, Luke - 2015
"Customer Loyalty Isn't Enough--Grow Your Share of WalletThe Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management...
Persistent link: https://www.econbiz.de/10010526621
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The cumulative effect of transaction-specific satisfaction on share of wallet : a longitudinal investigation
Keiningham, Timothy; Aksoy, Lerzan; Malthouse, Edward C.; … - In: Current insights and future trends : [extended versions …, (pp. 381-390). 2012
Persistent link: https://www.econbiz.de/10009748083
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A cross-national investigation of the satisfaction and loyalty linkage for mobile telecommunications services across eight countries
Aksoy, Lerzan; Buoye, Alexander; Aksoy, Pelin; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 74-82
Persistent link: https://www.econbiz.de/10009718233