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Schema congruity as a basis for product evaluation
Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10001099350
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Leave or stay? The role of self‐construal on luxury brand attitudes and purchase intentions in response to brand rejection
Liu, Xian; Loken, Barbara; Wang, Liangyan - In: Journal of Consumer Behaviour 20 (2020) 1, pp. 119-131
Persistent link: https://www.econbiz.de/10012406556
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Don’t put all your green eggs in one basket : Examining environmentally friendly sub‐branding strategies
Koo, Jayoung; Loken, Barbara - In: Business Ethics, the Environment & Responsibility 31 (2021) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10012809297
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Categorization theory and research in consumer psychology : category representation and category-based inference
Loken, Barbara; Barsalou, Lawrence W.; Joiner, Christopher - In: Handbook of consumer psychology, (pp. 133-163). 2008
Persistent link: https://www.econbiz.de/10003716158
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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On the science of branding : an introduction
Loken, Barbara; Ahluwalia, Rohini; Houston, Michael J. - In: Brands and brand management : contemporary research …, (pp. 3-8). 2010
Persistent link: https://www.econbiz.de/10003941293
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Leveraging a brand through brand extension : a review of two decades of research
Loken, Barbara; Joiner, Christopher; Houston, Michael J. - In: Brands and brand management : contemporary research …, (pp. 11-41). 2010
Persistent link: https://www.econbiz.de/10003941296
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When do bad things happen to good brands? : understanding internal and external sources of brand dilution
Loken, Barbara; John, Deborah Roedder - In: Brands and brand management : contemporary research …, (pp. 233-270). 2010
Persistent link: https://www.econbiz.de/10003941324
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A process-tracing study of brand extension evaluation
Boush, David M.; Loken, Barbara - 2010
Persistent link: https://www.econbiz.de/10003924407
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Brand concept maps : a methodology for identifying brand association networks ; Report No. 05-112
John, Deborah Roedder; Loken, Barbara; Kim, Kyeongheui; … - In: MSI reports : working paper series (2005) 3, pp. 41-65
Persistent link: https://www.econbiz.de/10003201705