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Don't put all your green eggs in one basket : examining environmentally friendly sub-branding strategies
Koo, Jayoung; Loken, Barbara - In: Business ethics, the environment & responsibility 31 (2022) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10012795278
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Corporate sponsorships may hurt nonprofits : understanding their effects on charitable giving
Bennett, Christine M.; Kim, Hakkyun; Loken, Barbara - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 288-300
Persistent link: https://www.econbiz.de/10009779771
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Viewing usage of counterfeit luxury goods : social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands
Amaral, Nelson B.; Loken, Barbara - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 483-495
Persistent link: https://www.econbiz.de/10011597867
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The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Stoner, Jennifer L.; Loken, Barbara; Stadler Blank, Ashley - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 130-137
Persistent link: https://www.econbiz.de/10011842200
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Why luxury brand managers should pay attention to social class : not all counterfeit users are equal
Amaral, Nelson Borges; Loken, Barbara - In: Rutgers business review 2 (2017) 3, pp. 350-356
Persistent link: https://www.econbiz.de/10011887088
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Diluting Brand Beliefs: When do Brand Extensions have a Negative Impact?
Loken, Barbara; Roedder John, Deborah - In: Journal of marketing 57 (1993) 3, pp. 71-84
Persistent link: https://www.econbiz.de/10006008199
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The Negative Impact of Extensions: Can Flagship Products Be Diluted
John, Deborah Roedder; Loken, Barbara; Joiner, Christopher - In: Journal of marketing 62 (1998) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10005979234
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Brand concept maps : a methodology for identifying brand association networks ; Report No. 05-112
John, Deborah Roedder; Loken, Barbara; Kim, Kyeong-Heui; … - In: MSI reports : working paper series (2005) 3, pp. 41-65
Persistent link: https://www.econbiz.de/10009893443
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Corporate sponsorships may hurt nonprofits: Understanding their effects on charitable giving
Bennett, Christine M.; Kim, Hakkyun; Loken, Barbara - In: Journal of consumer psychology : the official journal … 23 (2013) 3, pp. 288-300
Persistent link: https://www.econbiz.de/10010134497
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When will larger-sized female models in advertisements be viewed positively? The moderating effects of instructional frame, gender, and need for cognition
Peck, Joann; Loken, Barbara - In: Psychology & marketing 21 (2004) 6, pp. 425-442
Persistent link: https://www.econbiz.de/10006964100