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The effects of adjacent competitors and promotion on brand sales
Keel, Astrid Lei; Padgett, Daniel - In: The journal of consumer marketing 32 (2015) 1, pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
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How different are real and hypothetical decisions? : overestimation, contrast and assimilation in social interaction
Vlaev, Ivo - In: Journal of economic psychology : research in economic … 33 (2012) 5, pp. 963-972
Persistent link: https://www.econbiz.de/10009658875
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How do political, individual and contextual factors affect school milk demand? : empirical evidence from primary schools in Germany
Weible, Daniela; Salamon, Petra; Christoph-Schulz, … - In: Food policy : economics planning and politics of food … 43 (2013), pp. 148-158
Persistent link: https://www.econbiz.de/10010355924
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Prominence versus dominance : how relationships between alternatives drive decision strategy and choice
Evangelidis, Ioannis; Levav, Jonathan - In: Journal of marketing research : JMR 50 (2013) 6, pp. 753-766
Persistent link: https://www.econbiz.de/10010381159
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Profiting from our past : evoking nostalgia in the retail environment
Spaid, Brian I. - In: The international review of retail, distribution and … 23 (2013) 4, pp. 418-439
Persistent link: https://www.econbiz.de/10009788542
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Context effects in the evaluation of business-to-business brand alliances
Kalafatis, Stavros P.; Riley, Debra; Singh, Jaywant - In: Industrial marketing management : the international … 43 (2014) 2, pp. 322-334
Persistent link: https://www.econbiz.de/10010364517
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Context effects and heterogeneity in voluntary carbon offsetting : a choice experiment in Switzerland
Blasch, Julia; Farsi, Mehdi - In: Journal of environmental economics and policy 3 (2014) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10010248903
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Antecedents of the negative attraction effect : an information-processing approach
Wiebach, Nicole; Hildebrandt, Lutz - In: Marketing : ZFP ; journal of research and management 36 (2014) 1, pp. 5-21
Persistent link: https://www.econbiz.de/10010251073
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The spillover effects of wine and harvest festival on other festivals
Chang, Seohee - In: Tourism analysis : an interdisciplinary tourism & … 19 (2014) 6, pp. 689-699
Persistent link: https://www.econbiz.de/10010478130
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Let's be honest about the attraction effect
Huber, Joel; Payne, John W.; Puto, Christopher P. - In: Journal of marketing research : JMR 51 (2014) 4, pp. 520-525
Persistent link: https://www.econbiz.de/10010399698