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Branding and performance impli...
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Hofer, Katharina
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5
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International brand promotion standardization and performance
Hofer, Katharina
- In:
Management research review
38
(
2015
)
7
,
pp. 685-702
Persistent link: https://www.econbiz.de/10011391996
Saved in:
2
How do Austrian small and medium-sized service enterprises internationalize? : entry strategies into the emerging markets of Central and Eastern Europe and the role of relationship...
Hofer, Katharina
- In:
International journal of business and economics
14
(
2015
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10011316508
Saved in:
3
A taxonomy of export-pricing strategies and their performance in international markets
Hofer, Katharina
;
Niehoff, Lisa Maria
;
Wuehrer, Gerhard A.
- In:
International marketing in the fast changing world
,
(pp. 85-107)
.
2015
Persistent link: https://www.econbiz.de/10011415987
Saved in:
4
Market orientation, entrepreneurial orientation and performance in emerging markets
Gruber-Muecke, Tina
;
Hofer, Katharina
- In:
International journal of emerging markets
10
(
2015
)
3
,
pp. 560-571
Persistent link: https://www.econbiz.de/10011489303
Saved in:
5
The effects of dynamic capabilities on value-based pricing and export performance
Hofer, Katharina
;
Niehoff, Lisa Maria
;
Wuehrer, Gerhard A.
- In:
Entrepreneurship in international marketing
,
(pp. 109-127)
.
2015
Persistent link: https://www.econbiz.de/10010493033
Saved in:
6
Marketingaspekte : Festschrift für Prof. Gerhard A. Wührer zum 65. Geburtstag
Hofer, Katharina
(
contributor
);
Wührer, Gerhard
(
honouree
); …
-
2015
Persistent link: https://www.econbiz.de/10011383805
Saved in:
7
International services marketing : an integrative assessment of the literature
Hofer, Katharina
;
Knight, Gary A.
- In:
The service industries journal
42
(
2022
)
3/4
,
pp. 225-248
Persistent link: https://www.econbiz.de/10013167423
Saved in:
8
Support for corporate social responsibility among generation Y consumers in advanced versus emerging markets
Luger, Michaela
;
Hofer, Katharina
;
Floh, Arne
- In:
International business review : the official journal of …
31
(
2022
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013206768
Saved in:
9
Organizing and implementing export pricing : performance effects and moderating factors
Hofer, Katharina
;
Niehoff-Hoeckner, Lisa Maria
;
Totzek, Dirk
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10011999583
Saved in:
10
Sponsorship as an internal branding tool and its effects on employees' identification with the brand
Hofer, Katharina
;
Grohs, Reinhard
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 266-275
Persistent link: https://www.econbiz.de/10011884957
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